Noland Hoshino, High Five Media Seanette Corkill, Frontdoor Back

4 local case studies Aevum Images Loowit Brewing Lucky Loans Beige Blond

strategy structure &

marketing branding vs

persona perception vs

digital shopper’s journey Plant Seed Research Search DecideGo!

” “ most people’s first interaction with your business will be on social media

There are 2 search engines you have to optimize for: The search function within each social network Google search

search Loowit Brewing

search phrases & key words What 3 things do you want people to know about your business? KEYWORDS: What 3 keywords define your business? SEARCH PHRASES: What search phrase would you use to find your business?

Soolve.com

identify #hashtags Hashtags are a way to categorize content

tagboard

facebook bios If you want your page to come up in Google search for a keyword, that keyword needs to be in your page’s name and “About Us.” To come up in Facebook search, that keyword needs to be in your page’s subcategory.

twitter bios If you want your Twitter profile to come up in Google search for a keyword, that keyword needs to be in your profile name or username. Google uses the meta description of your latest tweet.

instagram bios Instagram profiles, Google uses the profile name, username and bio in search results. Profiles with a specific keyword in the name rank best in search on Google and in the Instagram app.

linkedin bios If you want your company page to come up in Google or LinkedIn search for a keyword, that keyword needs to be in your company page name. For personal account, keywords should be in your description header.

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social media posting strategy Amazing Content Perfect Timing Ideal Frequency Source: Blog.bufferapp.com

create content farming currate collaborate

create key messages Create 3 key messages that you want your audience to know. Use the keywords for increased search engine optimization. Stick to them. Message #1

create content calendar MonthTitle/DescriptionType of ContentSocial Platform # Target AudienceKeywordsDue DatePublish Date

facebook content calendar #

social media posting strategy Amazing Content Perfect Timing Ideal Frequency Source: Blog.bufferapp.com

ideal frequency FacebookInstagramTwitterPinterest 3 x per week 5 x per week5 x per day 10 x per week None10 x per day Minimum Maximum

perfect timing Your peak times FACEBOOK: Peak times for sharing your contents on Facebook is during the day when you wake up, when you’re doing dinner and before going to bed.

perfect timing Your peak times INSTAGRAM: Instagram is good for sharing appealing images and best suitable for getting more traffic from images to your blog posts or web pages. The ideal time to post is at 5 p.m. EST on Wednesdays

perfect timing Your peak times TWITTER: Peak time is Mondays – Thursdays between 9 am to 3 pm. Worst time to tweet is everyday after 8 pm and Fridays after 3 pm.

facebook content schedule # Inspirational Quotes Photos showing off products and services Photos giving fans a glimpse behind-the-scenes Guides & whitepapers Cover photos summarizing products & services Sharing news about business partners Posts about legislation that affects the industry Highlight your latest projects Pictures of events Announce employees who are also Facebook fans Post about universal events Run a survey about your industry Announce partnerships Share infographics Use photos to convey industry statistics Post research and ask fans about it Humorous pictures Show off new products for feedback Share customer testimonials Let fans know what clients are doing Announce events Post helpful news articles & tips Share your newsletters Offer a trial demo to fans What to post? DateTimeType of ContentTitle/Description Circle your social prime time: 5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM

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daily tasks  Respond to inbound social messages (Hootsuite)  Monitor #hashtags and keyword(s) conversations (Hootsuite)  Monitor competition (Hootsuite)  Create messages and load your social editorial calendar  Facebook post  Twitter post  Instagram post  Schedule posts on social media platforms  Acknowledge post comments (Hootsuite)  Facebook – Reply to comment, LIKE comment  Twitter Reply to tweet, favorite tweet, or retweet  Instagram reply comment

weekly tasks  Engage with thought leaders (Hootsuite)  Engage with business industry (Hootsuite)  Review social media analytics  Collect content for following week’s posts  Look for social media influencers in your niche  Create lists / Add to list of your favorite businesses on social media  Follow industry leaders and businesses

monthly tasks  Update your social media platform cover/header  Audit, review and adjust digital marketing strategy  Assess key performance indicators  Collaborate with other businesses  Gauge your capacity and needs

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” “ corporations are not people.

personal facebook acct

facebook page

Follow me? /timeline/ Shop /timeline/

Yes! I will follow you

set triggers

SMO (social media optimization) Use a number of social media outlets and communities to generate publicity to increase awareness of a product, brand or event

SMO tips Create shareable content Make sharing easy Reward engagement Make your content unique, engaging and different Engage with influencers

” “ do SMO today, SMO tomorrow, and SMO the next day - Noland Hoshino

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