SHOP IN 3D USING AUGMENTED REALITY

WHY? The e-commerce industry in India is fast growing. Users are accustomed to the traditional discovery of products online; however, they lack direct interaction with the product. This is where traditional shops have an edge over the e- commerce industry. This gap can be bridged by the usage of augmented reality.

WHAT? Live 3D models of the product shown are of the same proportions. Augmented Reality enables a user to walk around the product, view it from different angles. Requires only a camera-equipped smart phone.

WHAT CAN AUGMENTED REALITY DO? Animation Walk around the model, without any change in the orientation. Actions - Can open up the browser, interact with other apps, play videos, games and much more.

WHY WOULD CUSTOMERS USE IT? New concept and a new experience. Develops more trust in the e-commerce experience. Customers are more certain of their purchase, can make more of an informed decision as opposed to a picture of the product.

WHAT DOES THE DEMO CONTAIN? Focus on the Flipkart Shoe Product Description Page (PDP) shows up the 3D model. (website example). Focus on the shoe print shows up the 3D model of the shoe and a button that leads to the PDP. This could be a page in a magazine or newspaper. (Advertisement example). Focus on the stones image, shows up a chair model. (Furniture example). Focus on the Dark Knight poster auto-plays the trailer, with buttons that lead to the PDP to buy the DVD. This could be used on billboards, magazines, newspapers, etc. (Marketing + Video example).

LINKS Video demo - aring aring Images to focus on - sp=sharing sp=sharing

SHOE EXAMPLE (WEBSITE)

SHOE EXAMPLE (PAGE)

FURNITURE EXAMPLE

MOVIE TRAILER EXAMPLE

THANK YOU! :) Idea and development by : Radhika Bhanu K and Nainaa Rajpal.