 Division K = 5 Areas and 27 Clubs  8 Clubs currently at charter strength  9 Clubs currently have 12 or fewer members  4 of these 9 have Club Coaches  5 Club Coaches are still needed 4 of the 5 Areas have Clubs with 12 or fewer members Division K, Club Strength Analysis

Area 5, New Airdrie Club, working to increase membership. PLC considering opening up to community to increase membership. Area 31, Nova will continue to focus on internal newsletter, Around The world tour and will coordinate with their downtown office. Others will emphasize joint promotion and implement Visit A Club program. Area 49, Will invite District Leaders and other experienced Toastmasters to visit Clubs. Will target Ethnic Community Associations, local Businesses and Institutions and hold Demo meetings. Area 54, Open Houses are being planned for 2 struggling Clubs in January. Area 34, Plan is pending. Division K, Plan to reach Charter Strength

Division J - Club Position 4 clubs below 11, 3 clubs with 11; 16 clubs 12 to 19; 12 clubs at charter strength Below 11: one has a coach, the others are corporate clubs using demonstration meetings Clubs with 11; one has a coach, 1 has 3 new members, the other is working with the area governor Four clubs have had no new members this year; 2 are in the above, 2 have 12 members

Division J - Strategies Discuss the clubs with no new members with the area governor; provide ideas for attracting and retaining guests Include education sessions on membership in club officer training Discuss with area governors the idea of a corporate club workshop 4 of the clubs noted are corporate Check with clubs and governors which type of ‘coach’ club needs (consultant, educator, or implementor)

Themes in Membership Struggles  Niches Focus in on how to attract a narrower stream of potential members  Succession Planning Lower membership clubs are doubly struck when a veteran member leaves. How to plan for turnover? –Mentorship => Strengthening the Bench Division G - Membership Struggles

Themes in Membership Struggles  Commitment Ed Session and Accountability at COT  Attendance to COT Division Governor to help lead more COTs sessions in the areas outside of Calgary Division G - Membership Struggles

WHERE DID WE COME FROM?  769 MEMBERS  22 CLUBS WITH 20 OR MORE MEMBERS  7 CLUBS WITH 12 OR FEWER MEMBERS WHERE ARE WE NOW?  667 MEMBERS  14 CLUBS WITH 20 OR MORE MEMBERS  11 CLUBS WITH 12 OR FEWER MEMBERS WHERE DO WE WANT TO BE?  39 CLUBS WITH 20 OR MORE MEMBERS DIVISION F RIENDLY GIANT

DIVISION F RIENDLY GIANT KNOWLEDGE IS POWER  34 OF 39 CLUBS HAVE GAINED MEMBERS SINCE JULY 1, 2014  18 OF 34 CLUBS THAT HAVE GAINED MEMBERS HAVE GAINED 4 OR MORE NEW MEMBERS  EVERY AREA IN THE DIVISION HAS AT LEAST 1 CLUB WITH 20 OR MORE MEMBERS  6 OF 8 AREAS HAVE AT LEAST ONE CLUB WITH 12 OR FEWER MEMBERS (QUALIFY FOR COACH)

DIVISION F RIENDLY GIANT ACTION  DETERMINE WHICH CLUBS THAT QUALIFY ARE INTERESTED IN HAVING A CLUB COACH  IDENTIFY QUALIFIED AND INTERESTED COACHES TAILORED TO CLUBS IN NEED  ENCOURAGE CLUB:CLUB MENTORSHIP  BRING EVERYONE HOME (20+)

 Start of the Year July 1, 2014  Membership: 757  Now:776  Total number of clubs: 37 Current: 36  Clubs with 11 or less members:  D7:1  D15: 1 club lost(Long Lake)      Division D – Star Power – Over View

 Devotion & Desire:  It is time we reflect on the leadership for each area of the Division.  It is important that Area Governors must commit to helping out the clubs within their areas not just the minimum area visit requirement for the whole year or not attending on line meetings.  AG’s of clubs with more than 3 struggling clubs must have a reasonable & substantial back-up plan in place. i.e. where there is resistance from the officers of the club then the problem have to be referred to the District leaders for solution.  3 Coaches have been assigned to 3 clubs with low membership to bring them to charter strength.  Interclub interchange/ Assistance. Encourage club members to go & visit other clubs to learn and work on their designation and bring back ideas that could inspire and bring the membership up.  Have open houses not just once but at least twice a year for the struggling clubs.  Encourage charter strength clubs to pair up with a struggling club to extend assistance.  Have a join big open house like membership campaign held in a public area. Division D – Charter Strength Action Plans

 Clubs in Division C  15 clubs at charter strength  10 clubs with members  7 clubs with 8-11 members – club coaches  1 club with 0 members – club has essentially folded – no further plans Division C – aDDVANCe Team

 Plan to get weaker clubs back to charter strength  members –  Encourage the stronger clubs in the Area to help  Encourage the use of Moments of Truth  Provide marketing help  8-11 members –  Assign club coaches to the two remaining clubs  Encourage the use of Moments of Truth  Provide marketing help Division C – aDDVANCe Team

 Clubs With Coaches  Club 13  Industrial  Mosaic Tower Talkers  Taxmasters  UR Toastmasters  Clubs Eligible for Coaches  Estevan  Speedy Creek  Tap  Pipestone Creek  Young Clubs  Civil Speakers  Weekend Warriors Division B – “B Excellent” Team

 Strategies  Club Coach Training & Networking Sep 20; Dec 9; Jan 10  Speechcraft  Club Partnerships Downtown Regina Moose Jaw Speaker Exchange Adopt-a-Club  PR Division B – “B Excellent” Team Division B Membership Goals

 14 out of 30 clubs in the division identified as struggling:  Several of these clubs have a history of low membership  Several of these clubs have members not achieving goals  Several of these clubs have a history of not attending COT or of having a low number of officers trained  Shared challenges for some of these struggling clubs:  Large distance to the nearest club, sometimes 2 hours or more.  Major division events (i.e. speech contest or COT) usually take place in or around Edmonton, which requires members from the furthest of these clubs to drive 4 to 5 hours if they want to attend, which would be 8 to 10 hours round trip.  Smaller communities may contribute to fewer guests.  Much harder to find members willing to be club coaches because of the driving distance, especially in winter time. Division A – Identifying Weak Clubs

 Mini conference in Grand Prairie (February 21 st )  Possible TLI and club building efforts in Hinton and Jasper, which would give the Hinton club more access to interclub events closer to home.  Looking outside the box (i.e. focus beyond DCP):  Communicating with the clubs to identify what their members need most  Seeing if there are experienced Toastmasters who can go to the aid of these clubs  Training existing members how to market their clubs and find new members  Finding ways to get club officers trained without requiring them to come to Edmonton Division A – Getting Support to Clubs In Need