co2online - Energy Saving made easy Help people to help themselves: Online Energy Consulting Sophie Fabricius 2

co2online… is independent and neutral (non-profit), campaigns for climate protection and energy efficiency since 2003, co-funded by the German Government or the EU, advises up to landlords and tenants per week and measures the effects. We know the consumers, we know their buildings and we talk to them. 3

Need for Information Lack of information on energy saving potentials: The individual person is the key. Solution: Raise awareness and generate knowledge about personal potentials to reduce consumption, costs and CO 2 emissions. 4

Access to individual advice Interactive tools at 900 partner websites and mobile: 5

Call to action From online to offline - expert contact: Find a craftsman / energy consultant / consumer advice centre near by Find Best Practice Examples 6

Evaluation and assessment From online to offline - the effects of co2online‘s projects since 2004: -CO 2 : Reduction of 7,2 million tons -Employment: Creation of years -Economy: Additional volume of sales of 2,2 billion Assess the outcome to optimize the input! 7

Target-oriented communication Multiple channels for various target groups: Social Media, Websites, Mailings etc. 8

Social Media: Our Experience Make sure you can handle all chosen channels. 9 conversion manpower individual editing target groups content channels strategy

Social Media: Our Experience Important: Conversion Rate Likes active ESA users only (European Energy Saving Competition ECCC)

Thank you for your attention. Sophie Fabricius co2online gGmbH Hochkirchstr. 9 | Berlin | Germany