1 Olivier Uyttendaele KBC Bank and Insurance. 2 Visual identity Combination typeface and symbolic shapes Symbolic shape: A persons head Typeface: Name.

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Presentation transcript:

1 Olivier Uyttendaele KBC Bank and Insurance

2 Visual identity Combination typeface and symbolic shapes Symbolic shape: A persons head Typeface: Name and activities

3 Visual identity 2 2 base colours: Light blue Dark blue Always these 2 colours If not possible: Always black and white Freedom, sea

4 How to apply the logo? Free space around logo: Keeps disturbinbg elements away Doesn’t mean lost empty space around logo

5 How to apply the logo? 2 Sufficiently readable: Smallest possible size 10mm Other prints: Newspaper: Bigger size to improve readability …

6 Applications of the logo Documents: Invoices Contracts Orders Applications forms Order forms

7 Applications of the logo 2 s Notes Business cards Commerciel publications: Advertisments Posters: Busstop posters or 20m²posters

8 Applications of the logo 3 Leaflets Brochures Invitations Guest cards

9 Applications of the logo 4 Gifts: T-shirt Umbrella Soccer ball Bicycle helmet

10 Thank you for your attention