Finding the Male Tennis Stars in China Presented by Jonathan Fein
Overview Chinese Men vs. Women The Problem The Program Under Armour The Chinese Market The Cost
The Chinese Men No grand slam quarterfinal appearances No player ranked in the top 100 ATP Rankings Shao-Xuan Zeng is the highest ranked men’s player 367
The Chinese Women Unprecedented success 3 grand slam semifinal appearances in singles 2 grand slam doubles titles 1 Olympic gold medal in doubles The Golden Flowers: Zheng Jie (left) and Li Na (right)
Minor Changes The need for better teaching The need for greater freedom Still must stay true to the Chinese system Michael Chang
The Program A 3 month summer program 10 youth players (ages 8-10) 2 Chinese coaches (one must be fluent in English) Why Bollettieri tennis? The alumni The coaches The experience
Under Armour Generates over $700,000,000 in annual revenue Only 4.6% of net sales from outside the U.S. and Canada China: Population: 1,338,612,968 The “Yao Ming effect”
Under Armour Tennis Sponsors two players currently in the top 101 ATP Rankings
Impact of Trust on Brand Loyalty “Do not sacrifice long-term positioning for short-term gains” Under Armour must maintain its premium image Study the Li Ning company The Chinese Market *Consumers below 32 years of age in China
The Cost The academy$21,360/person Roundtrip airfare$1,364/person Miscellaneous expenses$500/person Under Armour apparel Spending money Trip to China (by UA)$5,000 Total cost (12 participants)$283,688
此关必守 ! - We Must Protect this House!
Sports Participation in China
(Beijing to Bradenton) Sources