TIME OUT Sports agent Frank Scott was the first agent to show that his clients could sell products as well as play ball. His clients included Yogi Berra, Roger Maris, and Mickey Mantle.

CEREAL STARS 1921 Washburn Crosby Company  Marketed as Gold Medal Wheat Flakes  Later called Wheaties  General Mills took over Washburn Crosby

CEREAL STARTS con’t Jack Armstrong  All-American Boy – fictitious character from radio 1936 – athletes permanent fixture  Lou Gehrig – the first

CEREAL STARS con’t Stars  Baseball  Aviation  Tennis  Skating  Auto racing  Basketball  Swimming  Track  Gymnastics  Hockey  Golf

WHEATIES BOX A great boon to a career Goal for some athletes  Considered to be a great honor 1999 five-box series honoring women in sports  Members of the US Women’s Soccer Team

TIME OUT Design a Wheaties box with an athlete that you think would be a good, ethical representative for General Mills.