Wireless Service Project at Qualcomm Stadium Haruhisa Kamiyama July 14, 2004 GBA 573 IT Project Management

Haruhisa Kamiyama2 7/14/2004 Introduction Qualcomm Stadium  Profile built in 1967 owned and operated by the City of San Diego the naming rights obtained in 1997 until 2017 used by Chargers and Aztec for football Under renovation  seat arrangement will become for football  trolley extension  Problems Padres has gone to Petco Park Chargers may leave after 2008

Haruhisa Kamiyama3 7/14/2004 Project Analysis Problem Statement  Qualcomm Stadium is facing the biggest problem after Padres has gone.  need to implement new service to patrons. revisit the stadium get new customers Project Objectives  Providing the system that allows patrons to do: Instant messaging to other patrons Online Voting Snack bar ordering Access to statistics regarding other athletic events Ability to view instant replays  Increasing attractiveness to get Chargers stay in Qualcomm Stadium

Haruhisa Kamiyama4 7/14/2004 Project Scope Project Justification  This service will provide new stadium experience to patrons Product Characteristics  Hard-wired consoles are to be installed on only Club and Press seats (about 10,000) for free  Other patrons can use their own PDAs or PCs with wireless access or rental PDA will be provided with charge Project Deliverables  Consoles that are installed on designated seat.  Servers  Software  Web Contents  Manuals (store users guide, patrons users guide, administration guide)

Haruhisa Kamiyama5 7/14/2004 Cost Analysis Revenue  Increase sales of season ticket (2,000 x $1000)  Increase number of guests (3,000 x $50)  Increase sales of food service (10,000 x $5)  PDA rental (700/game x 10 games x $5) Setup Cost  Consoles (10,500 x $900)  PDA (1,000 x $700)  Servers ($300,000)  Software ($1,000,000) Maintenance Cost  Upgrade web contents ($300,000/year)  Hardware maintenance (5% of purchasing price)

Haruhisa Kamiyama6 7/14/2004 ROI Analysis Project Assumptions Your company What are the setup costs for your project? $11,450,000 What are the annual maintenance costs? $822,500 What are the annual benefits? $4,035,000 Enter your discount factor* 3% Timeframe for calculating return (in years)** 3 Year 1 net benefits $3,212,500 Year 2 net benefits $3,212,500 Year 3 net benefits $3,212,500 The Return CumulativeDiscounted Example150%124% Your company84%79%

Haruhisa Kamiyama7 7/14/2004 Breakeven Analysis

Haruhisa Kamiyama8 7/14/2004 Measures of success Increasing sales of season tickets by 5% Increasing sales of food and drink service by 5% 10% of patrons use this system Chargers stays in Qualcomm Stadium after 2008

Haruhisa Kamiyama9 7/14/2004 Feasibility Technical  Only use existing technologies Economic  Cost will pay with in four years Operational  Many people can use computer and the Internet.  Staffs use computerized system day-to-day-basis

Haruhisa Kamiyama10 7/14/2004 Risk analysis increase revenue don’t increase revenue Chargers leave Qualcomm decrease revenue Chargers leave Qualcomm New Wireless Service with free console No without free console increase revenue don’t increase revenue probability x benefit 70% x -$1.8M 30% x -$11.5M 50% x $1.1M 40% x $2.7M 10% 10% x $0 70% x -$3M 20% -$4.7M Total Risk -$0.7M or Chargers go -$2.1M or Chargers go

Haruhisa Kamiyama11 7/14/2004 Tasks and Schedule

Haruhisa Kamiyama12 7/14/2004 Final Analysis/Method of Evaluation Final analysis  Implementation cost is high  But we must get Chargers stay in Qualcomm Stadium Method of Evaluation  Increasing patrons  High usage of the system  Increase sales of food services.