Evaluating Emerging Technology Trends MIS5801 Paul Weinberg from material by David Schuff, Munir Mandviwalla, Steven L. Johnson, Sunil Wattal, and Paul Weinberg

Why bother? Defense of business Significant potential return To you To your competition These technologies can be disruptive

Key Concepts Firm position Incumbent New entrant Technology Evolutionary Discontinuous Response Aggressive Stance Passive Stance

The Gartner Hype Cycle

Hype Cycle for 2012 Source: Gartner (July 2012)

Mistakes Incumbents Make Delayed ParticipationSticking with the FamiliarReluctance to Fully CommitLack of Persistence Source: Day, G. and Schoemaker, P. (2000). Avoiding the Pitfalls of Emerging Technologies. California Management Review. (42)2. pp ResourcesProcessesValues Affected by an organization’s

Things You Can Do Attend to signals from the periphery Invest in a learning capability Maintain flexibility through an options perspective Maintain organizational separation Source: Day, G. and Schoemaker, P. (2000). Avoiding the Pitfalls of Emerging Technologies. California Management Review. (42)2. pp Would these actions be more effective when the innovation is… Low-end? New-market?

Evaluating New Technologies and Trends Cloud Computing Web 2.0 and Social Media Open Source Software The Sixth Sense Brainwave readers