Our systems Running – Main website – Support platforms But have no content to feed them Pod cast Print archive E- newslet ter Social media Syndica tion Google News Photo gallery Main EET website theepochtimes.com

Our websites Our main website still brings in most readers…

CMS -> Web transition Articles – Posted on CMS (editors) – From CMS to web (web eds) Problems – Long delays (few web eds) – Increasing number of reporters/ editors posting to CMS No increase in web eds – Duplicate work; effort and time totally wasted CMS EET website Web Editors Reporters/ editors Readers

Lifetime of a typical news story We need to catch the story here if we want to get readers/traffic (which is what Project SOAR aims to do) But because of Workflow: CMS/web Articles written for print we usually publish here. No more interest, no readers. But because of Workflow: CMS/web Articles written for print we usually publish here. No more interest, no readers. Michael Jackson story

Recent example Story written on December 24 th ; Published in print on Dec. 25 th Published on website on Dec. 27 th – 3 days after the story!!!

Time and effort We are getting more and more reporters (and editors?) posting to CMS – But their articles are not being read because being published late. Assume 1 article = 1 hour of effort – Our top 5 reporters write 1000 articles a year = 1000 hours of work – And no one to read them because we publish late!

Pageviews and revenue - lost Right now, our traffic – 1.2 million pageviews a month – $ $250 = $1850 in affiliate ad revenue (not counting in-house ads sold by staff) SOAR articles get 5x – 10x regular web traffic – If we published all articles on time – 1.2M x 5 = 6 million pageviews a month – $1850 x 5 = $9250 in affiliate ad revenue (without anyone selling ads!)

How to solve this Need more web editors – But no “added value,” they are only copy-pasting – No time to do anything else than check CMS – Might be the only way to currently solve problem Have one integrated system for print/web workflow – So all reporters/editors can post on website – Web editors only need to check and publish They can “add value” (pull quotes, multimedia, etc.) rather than just copy-paste and re-edit

How to solve this - II Improve workflow – Once reporters write an article: wait for editor? – Roles not clearly defined? Can web eds edit? Cover web/news 24x7 – We need web editors who can cover 24x7 – And reporters too Anything else?