Activities Update FINRA Investor Education and FINRA Investor Education Foundation ASEC Partners Meeting – October 22, 2008.

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Presentation transcript:

Activities Update FINRA Investor Education and FINRA Investor Education Foundation ASEC Partners Meeting – October 22, 2008

Copyright 2008 FINRA 1 Early Retirement Scams: Workplace Outreach Two Resources:  Employers  Employees Distribution to Human Resource Professionals  International Foundation of Employee Benefit Plans  Society of Human Resources Managers  Center for American Nurses

Copyright 2008 FINRA 2 Job Dislocation 101: Plant Closing Outreach Three new resources:  Job Dislocation: Managing the Financial Impact of Unexpected Job Loss  Using COBRA to Keep Your Health Insurance  401(k) Hardship Withdrawals Partnerships with:  National Association of State Workforce Agencies (NASWA)  California Employment Development Department  Workforce Solutions East Texas Board

Copyright 2008 FINRA 3 BrightScore: Online Credit Management Tool Over 39,000 military users 90 days of online access Participants with scores below 620 can use tool again after 90 days Toll-free access to talk with LIVE Certified Credit Counselors Partnership with InCharge Foundation

Copyright 2008 FINRA 4 Protection Strategy –Know that they are vulnerable –Recognize persuasion techniques –Take simple, highly protective steps Ask questions Check answers Use academic and survey research to mount a social norm campaign to measurably reduce senior susceptibility to investment fraud Senior Investor Protection Pilot Project

Copyright 2008 FINRA 5 Social Norm/Awareness Campaign (8 weeks)  Spokane, WA and The Villages, FL  PSAs, paid and earned media   (888)  Direct mail Persuasion Workshops  Sequim, WA  Experimental design Results being measured Senior Investor Protection Pilot

Copyright 2008 FINRA 6 Persuasion Workshops – Behavior Change

Copyright 2008 FINRA 7

8 Contact Information John M. Gannon Senior Vice President, FINRA President, FINRA Investor Education Foundation 1735 K Street, NW Washington, DC