The Agency in 2015 ? Quo Vadis ?

To answer that question we need to ask another question What challenges will we be facing in 43 months time ?

2015 WorldMarketingClientsStaff

2015 World Marketing ClientsStaff More digital Increasing use of social media More pressure Fewer people doing more work More legislation Green will be increasingly important

2015 World Marketing ClientsStaff Customer-centricity Data utilisation Marketing direct Integrated marketing ATL agencies will continue to move into our space

2015 World Marketing ClientsStaff Continue to shoot from the hip... less long term planning Results\ROI will become more important More demanding... better results, faster turnaround, lower costs Looking for partnerships\relationships

2015 World Marketing ClientsStaff More Generation Y Need better people They will be hard to find

So what are some of the requirements for the future ?

5P’s PositioningPartnershipsPerformancePeoplePayment

5P’s PositioningPartnershipsPerformancePeoplePayment NEW Direct Marketing Marketing Direct Integrated Marketing

5P’s PositioningPartnershipsPerformancePeoplePayment With ATL agencies With clients Co-creation Systems integration

5P’s PositioningPartnershipsPerformancePeoplePayment Deliver more to clients Ask more from staff Give more to staff

5P’s PositioningPartnershipsPerformancePeoplePayment Compliance officers Some-one’s job is green Social media experts Training Changing ratio between Devs & Creatives

5P’s PositioningPartnershipsPerformancePeoplePayment More retainer based business Performance based bonuses

QualityTime The Challenge Cost

Thank You