Medical Office and Medical Spa ReGina Simo, Practice Manager Facial Plastic & Cosmetic Surgery Center Spaderma, a division of Facial Plastic & Cosmetic Surgery Center St. Louis, MO A Marriage Made in Heaven?

Medical Office and Medical Spa A Marriage Made in Heaven?

Medical Office and Medical Spa

OUR STORY Located in Saint Louis, MO Esthetician Services Since 1995 Expanded from 1 Esthetician to 3 in 2005 Added Spaderma Medcial Spa in 2006 (1,435 Sq. Ft ) Three Treatment Rooms, Sitting Area, Retail Area, Administrative Office and Procedure Room 8 Employees : 3 Full Time Estheticians 2 Part-Time Estheticians 1 Permanent Make Up Artist (Part-Time) 2 Nurses (Injectable Nurse and Physician’s Nurse) Laser

Mission: To ensure the same patient care that our physicians give the patient. Path: Stay True to the Face and Neck Area

KEY ELEMENTS Combination of Product Offering

KEY ELEMENTS Combination of Product Offering Combination of Services

KEY ELEMENTS Combination of Product Offering Combination of Services Education, Education, Education

KEY ELEMENTS Combination of Product Offering Combination of Services Education, Education, Education Communication/Meetings

The single biggest problem in communication is the illusion that it has taken place. – George Bernard Shaw

KEY ELEMENTS Combination of Product Offering Combination of Services Education, Education, Education Communication/Meetings Consistency

KEY ELEMENTS Combination of Product Offering Combination of Services Education, Education, EducationFollowing Protocols and Procedures Communication/Meetings Consistency

KEY ELEMENTS Combination of Product Offering Combination of Services Education, Education, EducationFollowing Protocols and Procedures Team Alignment Communication/Meetings Consistency

KEY ELEMENTS Combination of Product Offering Combination of Services Education, Education, Education Following Protocols and Procedures Team Alignment Communication/Meetings Consistency Physician Involvement

Pros: Adds Value to Patient Experience It’s a Natural Fit Broadens Educational Factor Treat Patients both Surgical and Non- Surgical Generating Revenue When the Surgeon is Operating

Cons/Challenges: A Different Type of Management

Challenges: A Different Type of Management Finding the RIGHT Employees

Challenges: A Different Type of Management Finding the RIGHT Employees Keeping it “Medical, Ethical and Legal”

Challenges: A Different Type of Management Finding the RIGHT Employees Keeping it “Medical, Ethical and Legal” Finding the Best Avenue for Marketing and Advertising

Marketing and Advertising

Challenges: A Different Type of Management Finding the RIGHT Employees Keeping it “Medical, Ethical and Legal” Finding the Best Avenue for Marketing and Advertising Compensation

In Summary: Don’t make quick product decisions Consider your services carefully Your Physician has to be on-board, involved and available Keep the two areas consistent Communicate with the ENTIRE Staff