AGENDA Con’t Present McDonald’s Flops Review Product Planning Notes Review Product Planning Notes Create an internet collage using examples of each of the following: 2 Product Mixes 2 Product Lines 2 Line Extensions 2 Product Modifications Place in drop box
Product Development Refer to Product Development Steps Create a prototype with supplies in the classroom Create the market mix (5 P’s) on a power point This is marketing- Brand everything!
Questions to Ponder? Is this a new brand, brand extension, modification, or new product line for an existing product mix? Will this replace another product? What is the brand’s personality? What is the product’s slogan? What brand mark will appear on the product? SEE RUBRIC