AGENDA Con’t  Present McDonald’s Flops  Review Product Planning Notes Review Product Planning Notes  Create an internet collage using examples of each of the following:  2 Product Mixes  2 Product Lines  2 Line Extensions  2 Product Modifications  Place in drop box

Product Development  Refer to Product Development Steps  Create a prototype with supplies in the classroom  Create the market mix (5 P’s) on a power point  This is marketing- Brand everything!

Questions to Ponder?  Is this a new brand, brand extension, modification, or new product line for an existing product mix?  Will this replace another product?  What is the brand’s personality?  What is the product’s slogan?  What brand mark will appear on the product?  SEE RUBRIC