Back on track Key Learnings October 2013

Summary Project ID card CTR growth leverages Main achievements Next steps Key learnings

Get a 70% average CTR on Q4 on Leguide.com Project ID card Owner Objectives Mohammed Bellamine Leguide.com COO Get a 70% average CTR on Q4 on Leguide.com September October November December Objectives 65% 69% 73% 75% Desktop 65,4% Mobile 57,5% Average 64,4%

Four growth leverages Product Traffic Content Techno Analyse traffic quality (Google Shopping impacts) Focus by traffic channel (SEO, SEM, direct) Focus on non-clicker visitors Optimise deduplication rules Refresh leguide.com design and improve user experience Focus on IPAD CTR Tackle no result pages Tackle redirection issues (adblockers/antivirus) Increase Leguide.com page load time (tag management) Increase CTR of OS, browsers and devices segments Monitor and increase the global number of offers Optimize product matching Increase the relevancy for Users (Search engine optimisations and categorisation)

+ 10 points of CTR on W8 segment Improvements on IE7 and IPAD Main achievements Technique Increase CTR of OS, browsers and devices segments Functional and performance tests using different Os, device and browsers + 10 points of CTR on W8 segment Improvements on IE7 and IPAD Tackle redirection issues Functional and performance tests using different antivirus and adblockers softwares + 40k click-outs/month Marketing Refresh leguide.com design and improve user experience New header and footer for Leguide.com desktop New designs of results pages Mosaic view Deployed : +1 point AB test : No gain AB test :+ 6 CTR points Traffic Increase Leguide.com traffic Allow visitors to go back on lg.com website directly from merchant site using the back button AB test :+ 9 CTR points Content Increase the global number of offers Contact client without feeds Optimise the top search refresh period to avoid pages without offers +480k Offers 15 hours (vs. 5 days) Monitor the global number of offers Implementation of an automatic daily alert system if daily variation is higher than +/-10% Daily report

Next steps Technique Increase Leguide.com page load time 08/10/2013 Technique Increase Leguide.com page load time Implement tag management technology Optimise the number of click to charge Deactivation of the redirection page Marketing Increase IPAD CTR Definition of a dedicated action plan to increase IPAD CTR Tackle no result pages Avoid 0 offers results pages Traffic Increase CTR of non-clicker visitors Analysis in progress Optimise SEM campaigns Stream in progress Optimise deduplication rules Analysis and adaptation of deduplication rules in view to optimise the number of clicks to charge Optimise traffic quality Optimise traffic quality according to SERP ranking Content Increase the relevancy for users Audit and improve Leguide.com categorisation Product matching Tackle bad product matching Search engine optimisations Optimise the search engine formula to improve relevancy Increase the global number of offers Optimisation of capping rules

Key learning : On 16/10/2013 Methodology: Results Analyse the CTR by segments (OS, devices, browsersn non-clickers) to identify “pain points” to ensure a better targeting of the actions to take Validate and increase reliability of tools to measure the CTR contribution of actions taken (Omniture) Realise functional and performances tests to identify bugs and performance issues Results Most of actions which have (and/or had) positively contributed in CTR growth are technical actions Increase the relevancy for users by optimising and increasing the site content (impact of Amazon during August) Focus on customer needs and expectations: improve user experience with new designs and features