Chapter 1 THE MASS MEDIA.

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Presentation transcript:

Chapter 1 THE MASS MEDIA

THE IMPORTANCE OF MASS MEDIA Pervasiveness Information Source Entertainment Source Persuasive Forum Binding Influence

PRIMARY MASS MEDIA Print Media Electronic Media Chemical Media

MASS MEDIA MODELS Hot vs. Cool Entertainment & Information Hot Media books magazines newspapers movies Cool Media television background radio radio Entertainment & Information Elitist & Populist

ECONOMICS OF THE MASS MEDIA Economic Foundation Advertising Revenue Circulation Revenue Privately Supported Media Government Subsidies Economic Imperative Upside & Downside

MEDIA DEMASSIFICATION Technology & Demassification Effects of Demassification

Media ownership Consolidation Media Ownership Collaboration MEDIA CONGLOMERATION Media ownership Consolidation Media Ownership Collaboration Dubious Effects of Conglomeration Positive Effects of Conglomeration

Transnational Ownership Effects of Globalization MEDIA GLOBALIZATION Transnational Ownership Effects of Globalization

Intracorporate Synergy MEDIA MELDING Digitalization Intracorporate Synergy

Chapter 1 THE MASS MEDIA

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