with Hoda Toloui-Wallace FundRazr Coaching Elizabeth George FundRazr Marketing

1.Pre-Launch: How to ensure your campaign will succeed before it launches 2.Promotion: Learn how to reach out for donations and promote your campaign. 3.Boost: Push past a lull and revitalize your campaign with booster tips. 4.Post-Campaign: Engage your donors and finalize your campaign.

PART 1: Pre-Launch

Title: Motivate people with your title: show urgency and importance of your cause. VS.

Introduction: Cover the 3 W’s; WHO, WHAT, WHY. Focus on how your supporters can make a difference to your cause.

Personal Message: Thank people for reading your story and contributing (money & social sharing).

Written Pitch: Tell your story; be sure to edit, highlight, and separate into key sections. Add photos and videos.

Image: Get your supporters emotionally engaged with an interesting image that identifies both you and your cause.

Video: Get more attention and DOUBLE your donations by adding a video. Learn ‘How To’ by visiting

*GIVEAWAY* $25 donation to a lucky participants campaign.

Set Goal & Deadline: How much do you need to raise & when do you need it by?

Perks: A perk is something you can offer in exchange for a contribution. Give people the opportunity to participate rather than merely contribute.

*GIVEAWAY* $25 donation to a lucky participants campaign.

PART 2: Promotion

Start Sharing: Make the launch of your campaign an anticipated event. Social Equity: Approx. 20% of your goal should be raised by close friends and family to legitimize your campaign for others to donate.

Sharing Tools: Utilize the share tools available on your campaign page. Facebook Promotion Share on FB at least 3x per week, include images for extra reach. Create a FB page to post updates, pictures, and to maintain a giving audience.

“Tell A Friend”: Send a Facebook notification directly to your Facebook friends. It’s a great reminder & drives traffic to your campaign.

*GIVEAWAY* $25 donation to a lucky participants campaign.

FundRazr Widget: Host your campaign on websites to create more visibility & build a community.

How-To Embed Your Campaign Widget

Twitter Promotion: Tweet your campaign 1x per day. Ask your followers to retweet. Share on Google+: Remember to include names, circles and addresses. Pin it: ‘Pin’ the campaign photo, hashtags, and story details for others to discover.

*GIVEAWAY* $25 donation to a lucky participants campaign.

PART 3: Boost

Add Updates: Keep friends and supporters engaged by adding updates. Thank Your Contributors: This will re-engage existing donors & attract new ones. Contact Local Media: After proving your ‘social equity’ reach out to local media.

Outreach to Local Bloggers: Tell them your story. Take it Offline: Reach out to your community with offline fundraising efforts. Add a Perk: A perk can really add excitement to your campaign and give it a boost!

*GIVEAWAY* $25 donation to a lucky participants campaign.

PART 4: Post-Campaign

Thank Everyone: Ensure people know that you appreciate their contribution. Provide an Update: How much did you raise? Where will the money go? How have they helped? Transparency: Exceed your goal - Where will the extra money will go? Didn’t meet your goal? Will you have another campaign? Fulfillment: If you had perks, it’s time to fill the orders.

PART 5: Q&A

*GIVEAWAY* $25 donation to a lucky participants campaign.

Thank you for joining our webinar! Questions?