ACTIVE SPACE, REACH & DAY PARTS January 2015. AN ALERT, ACTIVE & IMPULSIVE AUDIENCE Source: Millward Brown & APN Outdoor.

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Presentation transcript:

ACTIVE SPACE, REACH & DAY PARTS January 2015

AN ALERT, ACTIVE & IMPULSIVE AUDIENCE Source: Millward Brown & APN Outdoor Attention Economy Study 2014 At Home Relaxed 88% Sleepy 86% Calm 85% My Time 83% Out of the Home Alert 81% Active 75% Impulsive 67% Interested 61% When people are away from home they are in a different frame of mind than when they’re at home. Ready to receive advertising messages

THE LARGEST DAILY REACH OF ALL MEDIA Out-of-Home delivers a big audience Percentage of population reached daily Source: Day in the Life Study, n= 3,465 * Total Online includes people ing, browsing, getting the latest news, online entertainment (video streaming, games etc) and those filling in time Males Females People Aged Main Grocery Buyers Out-of-Home Total Online* Television Radio Newspapers Magazines Out-of-Home has the highest daily reach across a wide range of demographics Out-of-Home Television Total Online* Radio Newspapers Magazines

PEAK TO PEAK COVERAGE Out-of-Home has the largest reach during the day Percentage of population reached by day part AM PeakMorningLunchAfternoonPM PeakEveningLate night Midnight to Dawn 6:00 to 9:009:00 to 12:0012:00 to 14:0014:00 to 17:0017:00 to 19:0019:00 to 22:0022:00 to 24:0024:00 to 6:00 Highest Reaching Out-of Home 41.0% Total Online* 45.6% Out-of Home 36.0% Out-of Home 50.0% Out-of Home 41.0% Television 58.9% Television 33.1% Total Online* 11.2% 2 nd highest Total Online* 38.4% Out-of Home 43.0% Total Online* 35.5% Total Online* 41.5% Total Online* 35.6% Total Online* 44.1% Total Online* 22.6% Radio 6.7% 3 rd highest Radio 32.2% Radio 20.9% Radio 13.2% Radio 18.4% Television 35.0% Out-of Home 26.0% Out-of Home 10.0% Television 6.5% 4 th highest Television 25.0% Television 13.9% Television 10.7% Television 15.6% Radio 16.0% Radio 7.7% Radio 3.8% Out-of Home 6.0% 5 th highest Newspapers 14.8% Newspapers 9.2% Newspapers 5.7% Newspapers 5.6% Newspapers 4.6% Newspapers 5.1% Newspapers 2.0% Newspapers 2.6% Source: Day in the Life Study, n= 3,465 * Total Online includes people ing, browsing, getting the latest news, online entertainment (video streaming, games etc) and those filling in time Out-of-Home reaches more people during the day than any other medium, including Total Online activity ( , streaming and browsing combined).