Florida Council of Chapters Convention “Meeting the Membership Challenge ” May 22, 2010

The Membership Challenge  70,000 Chapter Members – 35 Councils/416 Chapters  Membership Drives Current and Future Success  MOAA Increasing – Chapters Flat or Declining  Find Next Generation of Chapter Members  Every Chapter Must Have Organized Recruiting Effort

Membership Challenge (cont)  Membership Chair Leads Effort  Chapter TOPS Liaison – One More Recruiting Tool  Train Membership Chairs/TOPs Liaisons at Chapter Presidents Symposium – Jacksonville, FL Sept 16-18, 2010

Chapter Recruiting  Work Potentials List From MOAA – 300K Non-Chapter MOAA Members + Lapsed  Personal Contact Key  Every Member a Recruiter  Visibility in Community - Support Programs/MOAA Logos  Chapter Website – Chapter Join  Feature

Chapter Recruiting (cont)  MOAA Will Send Recruiting Messages for Chapters  MOAA Supports Special Events – RADS, Etc.  MOAA Chapter Visits – We Send Letters Non-Chapter Members  Chapter Free Membership Program Still on Books

National Recruiting Programs  Give Me 10! (GMT) Program National/Chapter Members New Emphasis on Paid Memberships – Former/Retired Officers, Survivors - Two–year paid memberships - $28 - Paid Members More Likely to Join Chapter – and Stay - Special Lapsed Member Renewal Effort - Life Member Conversions

National Recruiting Programs (cont)  Complimentary Memberships - Currently Serving – Active Duty/Guard/Reserve - Full Credit for National Guard Conventions - Gold Bar Program – 3000 Sets - Secondary Goal - Generate Non- Dues Income

Chapter Recruiting Initiative  July 2010 Chapter Cover Wrap – Military Officer Magazine  “You’re Invited” Message  Free One Year Chapter Membership to Non-Chapter MOAA Members  Rebate $15 to Chapters for Each New Member Through This Effort  MOAA “Push” New Members to Chapters  Goal – 2500 New Chapter Members  Separate From GMT/Other Efforts

The Retention Piece  Must Welcome New Members  One Chance to Make Good Impression  Effective Chapter Communications – Newsletter/Website  Spouse Participation  Personal Recognition of Members  MOAA Awards, Certificates  Chapter Community Involvement  Members Making a Difference

Questions – Or Ideas?