Company Confidential Pg 1 Weekly Business Update
Company Confidential Pg 2 Feb MTD Flash Report (thru )
Company Confidential Pg 3 Summary Sales Trend - $K
Company Confidential Pg 4 Publishing: Renewals
Company Confidential Pg 5 Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).
Company Confidential Pg 6 Publishing Individual: Month Changes Feb MTD thru Mar 8. Annualized sales.
Company Confidential Pg 7 Publishing Individual: Subscription Trends 1)Source: Subscriber Data Base
Company Confidential Pg 8 Publishing: Sales Trend
Company Confidential Pg 9 Publishing: Sales Trend 2007
Company Confidential Pg 10 Publishing: Free List Subscriber Trend Covers 4/17/06 – 3/08/07
Company Confidential Pg 11 Podcast Update 109 paid subscriptions are from those whose first exposure to Stratfor was the podcast. Freelister by region total may differ slightly from above graph due to slight timing difference of the queries.
Company Confidential Pg 12 Institutional Pipeline – Mar
Company Confidential Pg 13 CIS Sales Activity Trend 2007