Forecasting for Seasonal Locations
Locations w/ Seasonal Variations Summer Resorts (Beach, Lake, Mountain) Winter Resorts (Ski Destinations) Snowbird Areas (Florida, Arizona) College Towns Other (Special Events)
Keys to Good Seasonal Forecasting Historical Store Data (if available) Good casing data by month / season Creating a base forecasting period (census) Understanding the dynamics of population change by season Understanding where the potential is derived – Time shares, rental homes, hotels, campgrounds, daytime population
Store Sales History January$138,255July$984,007 February$136,532August$886,226 March$163,831Sept$420,225 April$206,038October$236,773 May$396,244November$169,324 June$821,486December$226,024
Balanced for April
Census Base Population