Forecasting for Seasonal Locations. Locations w/ Seasonal Variations Summer Resorts (Beach, Lake, Mountain) Winter Resorts (Ski Destinations) Snowbird.

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Presentation transcript:

Forecasting for Seasonal Locations

Locations w/ Seasonal Variations Summer Resorts (Beach, Lake, Mountain) Winter Resorts (Ski Destinations) Snowbird Areas (Florida, Arizona) College Towns Other (Special Events)

Keys to Good Seasonal Forecasting Historical Store Data (if available) Good casing data by month / season Creating a base forecasting period (census) Understanding the dynamics of population change by season Understanding where the potential is derived – Time shares, rental homes, hotels, campgrounds, daytime population

Store Sales History January$138,255July$984,007 February$136,532August$886,226 March$163,831Sept$420,225 April$206,038October$236,773 May$396,244November$169,324 June$821,486December$226,024

Balanced for April

Census Base Population