NAMI Standards of Excellence Communications: NAMI Identity and Branding 2010 Katrina Gay, Director of Communications Courtney Reyers, Publications Manager.

Slides:

Advertisements

Similar presentations

INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank Interactive Marketing Package just like a Best Friend?

Advertisements

What Makes a Good Ad?. Advertising  Goal A good ad will encourage consumers to remember the product.

The Business Problem  Making your sales and marketing efforts make a difference. Traditional methods (direct mail, phone, standard , printed brochures)

Zonta Brand Training Creating a Branded Look. What is Branding ? A brand is more than a logo and a set of marketing materials. promise. A brand is a promise.

PowerPoint Guidelines For WAC Employees Watershed Agricultural Council Walton, NY Last Updated April 23, 2010 Outreach & Communications Department.

Penn State Graphic Standards: Why Are They Important on the Web? Jeff Hermann University Editor and Director of University Publications.

Because every life has a purpose… © MSA 2012 Visual Brand Language Introduction to Global Style Guide.

Why is institutional identity important to ECSU? FIRST IMPRESSION - In many cases, the first contact a person has with ECSU is through a publication,

Novartis Brand Essentials

Section 7.1 Identify presentation design principles Use a custom template Add pages to a navigation structure Section 7.2 Identify color scheme guidelines.

Re-branding Staffing Plus In this presentation we’ll cover… About Paul Gregory Media Benefits of Rebranding Our Approach Cost.

Unit 6 - Promotion.  There are many forms of advertising to fit all kinds of budgets.  A large company such as Procter & Gamble typically spends 25.

An Introduction to the Fairfax County Communication Strategy

Chapter Leader Webinar July Mary Beth Lech, Lifetime CFCM, Fellow NCMA Chapter Relations Manager Vanesa Powers NCMA Chapter Relations Specialist.

New Marketing Idea for Economic Development By Gaye Stockman, CEcD Laramie Economic Development Corporation.

Getting to Engagement strategizing for social media.

Managing Affiliate Social Media: Incorporating the new AAFCS and FCS Branding into Affiliate Publications and Web Presence.

Communication Style Guide. 2 Table of Contents Introduction3 Delivering PAIUnet’s Message4 Graphic Identity & the PAIUnet Logo5 Preformatted Materials6.

NAMI Identity and Style Honoring the NAMI brand and Standards of Excellence Courtney Reyers, Publications Manager Katrina Gay, Director of Communications.

Making NAMI a Household Name Branding and Identity Tools for Grassroots Leaders.

Promoting Your Passion: Branding basics for your student club Dr. Wendy Maxian Communication Arts.

Creative Promotion For Student Organizations October 2010 Presented by: Lynne Williams.

Section 11.1 Identify the stages of the Web site development life cycle Identify the responsibilities of project team members Use a checklist to evaluate.

Do it pro bono. Naming & Visual Identity Service Grant.

 Graphic design can be thought of as a visual language that is used to convey a message to an audience.  A graphic design is a visual representation.

Adobe Illustrator.  Graphic design can be thought of as a visual language that is used to convey a message to an audience.  A graphic design is a visual.

University Brand Guide Michael Oetken, creative director Jennifer Tidball, writer/editor.

K E Y C L U B. Why do we use Graphic Standards ? To communicate “our look” Express the organization Portray the brand’s mission.

Rice Positioning Update Administrators Forum Aug. 23, 2007 Linda Thrane Vice President for Public Affairs.

Web Site Design 15 Easy Steps to an Excellent Web Site.

Between $36,002 and $60,772  Plan, analyze, and create visual solutions to communications problems.  They find the most effective way to get messages.

Why a new Style Guide? A consistent identity helps build and maintain reputation. Logos which are used regularly throughout an institution can carry the.

(brānd) n. A trademark or distinctive name identifying a product or a manufacturer. American Heritage Dictionary.

Corporate Solutions Salt Lake Community College The Power to Make Your Point.

C N H | K E Y C L U B | Updated by: CNH District News Editor California-Nevada-Hawaii District August 2013 Presented by: CNH Effective Communication in.

Corporate Website Redesign Don Bisch Director, Corporate Communications.

LOGO How a business defines themselves. Standards CTE Standards  AME.A.A2.1 Analyze the way in which technical design (e.g., color theory, lighting,

Marketing Your Business A web quest designed by Rodney Wagoner IntroductionTaskProcess Grading Information Other Details Resources.

Communicating EWB-USA Creating A Stronger Brand. How to track me down: Jenny Starkey EWB-USA Communications Manager Direct:

Developing and extending the co-operative sector.

NCMA and Chapter Branding Jessica Friedman Director of Marketing 2014.

Academic Presentation Design Creating an Effective Tool for Communicating Your Topic.

Planning and Designing Effective Web Pages. When planning a new site Determine site goals 2. Identify the target audience 3. Conduct market research.

Sarah Seward, Art Director Circlepoint Community Choice Energy A Local Energy Model to Green the Grid, Provide Customer Choice and Boost Local Economies.

Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013.

CA III PowerPoint Review © 2009 M and K Solutions, LLC -- All Rights Reserved.

Target Audience  What do they know?  What do they believe?  What barriers do they perceive?  What is the competition?

IDENTIFY * CHOOSE * PREPARE. Why Are You Here?  Who is Brad and why should you care?  Who are you? Gender Generation Tech savvy.

Get the Best Graphic Designers Services By Segnant Make Your Website Your Hardest Working Employee!

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

Get Creative designing services to impress your online visitors and turn them into your potential customers

7 Steps to Building a Better Brand. Who are you as a company? This presentation is about defining your company image – Your image represents who you are.

Stacey Kim B.A. ’94 Director of Marketing and Communications How PubCom Can Help You.

 Sam Web Solution is the leading graphic design company in Bangalore. We are modulus creative design services provider helps to improve your brand awareness.

10 tips for a great Magazine Design

Making Marketing Content – A Workshop For Security Professionals

Section 11.1 Identify the stages of the Web site development life cycle Identify the responsibilities of project team members Use a checklist to evaluate.

Section 7.1 Section 7.2 Identify presentation design principles

Presentation Graphics

PowerPoint Template Grayscale Printer-Friendly Version.

PowerPoint Template Navy Cover with Icons.

Communication Strategy Development project

PowerPoint Template Navy Cover with Rock.

PowerPoint Template Navy Cover with Rock.

PowerPoint Template Grayscale Printer-Friendly Version.

PowerPoint Template Grey Cover with Rock.

PowerPoint Template Navy Cover with Icons.

PowerPoint Slide Design

BRANDING GUIDELINES 2016.

New Logo and Branding Guidelines

Presentation transcript:

NAMI Standards of Excellence Communications: NAMI Identity and Branding 2010 Katrina Gay, Director of Communications Courtney Reyers, Publications Manager

Standards of Excellence: Communications All NAMIs shall adhere to the NAMI identity guidelines—both in design/branding and in editorial style—in all publications and communications, whether in print or electronic media. These guidelines will be found at

Branding and Identity Branding is the messaging work an organization does to encourage people to feel a certain way about their product, in NAMI’s case, what we do. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Branding and Identity (continued) Branding is the look, feel, sound, and experience Identity is the outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of recognition To become a household name, people have to recognize us, know us, trust us.

NAMI Identity Guide: Tools and Templates Three audiences: States & Affiliates, National, & Professional Designers Logo Templates Colors Fonts Web and screen projects Specialty Graphics New! NAMI Identity Guide Checklist

NAMI Style Guide Use of language, syntax and punctuation for people who produce NAMI publications in print and online Examples – –HelpLine, not Helpline – , not , and othe hyphenations –Grading the States, not Grades the States –NAMI Massachusetts, not NAMI Mass, NAMI-MA, etc –Editorial style

SUGGESTIONS Update NAMI Ohio logo to be consistent with other NAMI State and Affiliate logos Change most prominent colors to be consistent with NAMI colors (blue and yellow) Revise language to follow the NAMI Editorial Style Guide

Identity Guide: Language and Messages COMING SOON NAMI is… Mental Illness is…. NAMI members are… How do we talk about mental illness, what we do, and why we are of value to our communities? What template additions to the Identity Guide would you like to see?

NAMI Identity Guide