Maori Communications Anton Blank. Why communicate? “The limits of my language are the limits of my world” Wittgenstein.

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Presentation transcript:

Maori Communications Anton Blank

Why communicate? “The limits of my language are the limits of my world” Wittgenstein

What is communications? Getting diverse individuals with varying perceptions and values to … consent to a programme or goal. Edward Bernays A broker for public support of ideas, institutions or people. Newsom, Scott and Turk

What is communications? Influencing voluntary behaviour … to improve the audience’s personal welfare and that of their society Benefits target audience, not the marketer Improving welfare is achieved through influencing and changing behaviour Everything starts from the audience’s perspective. Andreason

Maori Communications Audience focused Creating better outcomes for Maori Supports Maori development Takes account of historical and socio- political context Changing attitudes and behaviours of audiences and institutions

Maori audiences Multiple Youthful

Old Way Unequal power balance Unilateral decision making Imposition of brand values Maori audiencesBrand

New Way Unequal power balance Symbiotic relationship Shared brand values Maori audiencesBrand

Vehicles Maori and other media Collateral Web and e-communications Kanohi ki te kanohi

Issues Words and images

Maori Communications Communication is at the core of the Maori experience. Our languages, whakapapa, stories, art and other representations delineate our hapu-tanga – and our space as indigenous people here. Our contemporary experience poses new communications challenges for us. How do social and economic priorities influence our communications? How do we communicate with hapu and iwi now dispersed nationally and internationally? How do we promote te reo in our communications? What is the influence of new technologies? This workshop will explore the discipline of Maori communications and introduce you to some of the concepts, planning tools and tactics you need to communicate effectively with te iwi Maori – from within hapu/iwi, pan-tribal and other organisations.

Issues Branding Racism and the media Stereotypes

Conclusion Specialist area Values-based Audiences and institutions Supports Maori development Increasingly significant