How to program locally Local, live DJ Live Assist Some local, some syndicated Automation / voice tracking 24/7 network (ABC Radio / Citadel) PD, MD, GM,

Slides:

Advertisements

Similar presentations

Audience Measurement Ad costs are traditionally determined by audience sizes Ad time/space is priced based on number of viewers/readers When buying ad.

Advertisements

Chapter 8 Audience Measurement & Sales Its essential for media outlets to understand their audiences, because after all, the media are in the business.

Electronic Media: Television and Radio

Evaluation of Broadcast Media 11 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

chapter 16 Copyright © 2008 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Contemporary Advertising, 11e Using Electronic Media:

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 14 Using Electronic Media: Television and Radio.

Ch. 11 Evaluation of Broadcast Media of Television and Radio

chapter 12 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Electronic Media: Television and Radio.

Chapter 10 Promotion and Station Imaging. Station Promotion “If worth doing, worth promoting” Purpose of promotions? Increase ratings, time spent listening.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 14 Using Electronic Media: Television and Radio.

Improve your TV ROI by expanding your campaign’s reach and frequency for less money Maximize the only broadcast medium not allowing your ads to be DVR.

Presented by: Greg Weston, University of Pittsburgh October 28, 2010 National College Media Convention Louisville, KY.

Local Market Broadcasting and TV Programming RTV 453 Cell phones off and put away.

Using The “Round Up” Scheduling System To Help You Sell More Long- Term Business To Medical Clients Utilizing Off-Peak Inventory. Presented By Mark Levy.

The Portable People Meter Getting Ready for Prime Time Results from the U.K. Field Test Status of the U.S. Test Market The TVB Research Conference October.

Television JOMC 170.

Chapter 15 Media Planning: Print, Television, and Radio.

Evaluation of Broadcast Media 11 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

DIGITAL PLACE-BASED MEDIA: CONTEXTUAL ENGAGEMENT.

 Entertainment Marketing – the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants.

Radio. It’s On. For Hispanics Radio. It’s On. For Hispanics Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

RTV Radio Broadcasting Traditional / terrestrial Class A FM: 6,000 watts ERP (20-30 miles) Class C-1: 100,000 watts ERP (40-50 miles) LPFM / Non-commercial.

© 2006 Pearson Education Canada Inc. 9.1 Canadian Advertising in Action Chapter 9 Broadcast Media: Television and Radio.

Copyright © 2012 Pearson Canada Inc. Chapter 9 Broadcast Media: Television and Radio 9-1.

Radio Formats / Operations RTV 453. How to program locally Local, live DJ Live Assist Some local, some syndicated Automation / voice tracking 24/7 network.

Critical Perspectives in Advertising. TV Commercials-the basics  They are produced and aired by how long they are: normally 15, 30 and 60 seconds  Airtime.

Radio. It’s On. For African Americans Radio. It’s On. For African Americans Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

1. 2 Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and.

RTV 453 Local Direct Sales All cell phones and technology off and put away except as approved by signed form.

Television Bureau of Advertising Spot 101 An Introduction to Planning and Buying Local Broadcast Television.

The Radio Industry Week 7. THE RISE OF RADIO Radio in American society has historically meant audio signals transmitted (“broadcast”) over the air by.

Chapter 14 Programming, Production and Measuring Success.

Evaluation of Broadcast Media Chapter Eleven. Broadcast Networks Network Station High dollar Network commercial High dollar Entertainment, News, sports.

Media strategy ReachReach –Unduplicated exposures – gross impressions –Number of different people exposed to the message FrequencyFrequency –Average number.

Local Market Broadcasting and TV Programming RTV 453.

Arens|Schaefer|Weigold

 Media Research RTV TV Has a Huge Impact on Our Lives  TV is the main source of news for 70% of the US public  The average household views 5.

Radio. It’s On. For Hispanics Radio. It’s On. For Hispanics Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

Chapter 10 Ratings and Audience Measurement. Schedule We’re not too behind, believe it or not. This is due to my amazing foresight and wisdom. Chapter.

MKM803 Integrated Marketing Communications Week 8 Chapter 9 Broadcast Media.

Your business is subject to the volatility of a constantly changing marketplace! Increased Competition Product Proliferation Market Segmentation Brand.

Radio. It’s On. For African-Americans Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

Boston & Beyond TVB Adrienne Lotoski WCVB-TV October 25, 2000 Nielsen’s Local People Meter Initiative.

Overview of Dynamic VIERO Welcome. Dynamic VIERO RMS.

142,000,000 Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 6-10 a.m. / Persons 12+

REACH RELEVANCE RECEPTIVITY of time spent listening since 2003 of consumers every week % of audience through commercial breaks 92 % The indisputable,

Electronic Media Basics. Which Media: Print, Television or Radio? Print, Television or Radio? 1. Great ads will fail if the media chosen do not reach.

Advertising Proposal By: Javier Torres mediaeffective.com.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Advantages of Television Impact High Reach Frequency.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 11 Evaluation of Media: Television and Radio.

Radio. It’s On. For African-Americans Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved.

Broadcast Media. Television Strengths Creativity for Cognitive and Emotional Response Coverage and Cost Effectiveness Captivity and Attention Selectivity.

Media Objectives, Strategies and Planning

Chapter 10 Promotion and Station Imaging. Station Promotion “If worth doing, worth promoting” Purpose of promotions? Increase ratings, time spent listening.

Radio. It’s On. For Hispanics

Radio. It’s On. For African-Americans Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved.

Chapter 9 Using Radio Kleppner’s Advertising Procedure, 18e

Lecture 9 Media Planning and TV ad costs

Radio Formats / Operations

Adding Sizzle and Stationality to Your Station

Radio Formats / Operations

Chapter 9 Using Radio.

Chapter 8 Using Television.

Chapter 8 Using Television

Media Research RTV 3007.

Chapter 9 Broadcast Media

Broadcast Media Chapter 9.

Marketing Essentials n Chapter 19 Advertising Section 19.2 Media Rates.

Chapter 8 Audience Measurement & Sales

Presentation transcript:

How to program locally Local, live DJ Live Assist Some local, some syndicated Automation / voice tracking 24/7 network (ABC Radio / Citadel) PD, MD, GM, GSM, NSM, LSM

Radio Music Formats music radio format basics--legal ID, elements (liner / sweeper / stager / jingle), music sweep, front selling and backselling, segué rotation (horizontal and vertical) DJ breaks, stop sets, order of spots in stop set, number of spots per set inventory by hour ('units'),

Personality Radio Kidd Kraddick early days Doug Banks Cody Allen interview Delilah Chris Sifuentes voice tracking

Selling radio radio script formats and approaches TA: radio formats, radio dayparts, radio 'prime time' (7a-7p vs. daypart ranks) Stop sets / spots sets (TV: pods) spec spots, Arbitron ratings and markets, :30s vs. :60s selling packages vs. flights, ROS/BTA/specified rates calculating gross revenue per hour, daypart, day and week, sellout rate, selling CPM/CPP vs. 'good will', make goods

Sales / Programming Terms ADI (Arbitron) DMA (Nielsen) Metro TSL CUME AQH ‘the book’ ‘sweeps’ (TV), ratings periods

DST (Differential Survey Treatment) B- Black ethnic controls H - Hispanic ethnic controls BH- Black and Hispanic ethnic controls

Local vs. national Local direct Local agencies Rep Firm (Katz) Local station sales vs. syndicated shows (how does a national product get onto your local station?)

Air shifts… Target audience Live / personality radio Show prep CONTENT TYPES Bits, phoners, contests, call-ins sources