A tangible, testable representation of your idea prototype: what?

An attitude

prototype: fail early and often cost of failure vs. project time

to gain empathy to explore to test to inspire get deeper understanding build to think learn and refine solutions inspire with your prototype prototype: why?

prototype: different types

prototype : looks like

prototype : works like

prototype : interacts like

prototype: how?

prototype: identify a variable

prototype: start rough and rapid

prototype: create experiences

Embra ce v 0.0 Embrac e v 1.0 prototype: let go

prototype: demo

prototype: tools

prototype: create experiences

prototype rough and rapid identify the variable you want to explore let go of your prototypes create experiences prototype : how?

prototype now! 10 minutes: choose & build top 2 ideas 10 minutes: Team 1 test w/ Team 2 10 minutes: Team 2 test w/ Team 1

prototype now! 45 minutes: choose & build at least 2 ideas for testing with REAL users

your users’ needs your solution

client dinners focus groups usability centers surveys web analytics beta testing pre-release testing with users...

your testing mindset use your prototypes as a probe to continue to gain empathy for your users

demo

1. let the user experience the prototype set the scene for the new world with your prototype give a short explanation to set context act like a guide (not a lead)

2. observe the experience capture what worked, and what didn’t work see how people use and mis-use your prototype listen > talk to give users a chance to interpret

3. engage the user iterate on the fly to communicate learnings ask specific, open- ended questions remember: the user is the expert

test: how? 1. let the user experience the prototype 2. observe the experience 3. engage the user

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If culture = What we expect of each other

If culture = what we expect of each other Cultural change = new stories

What’s storytelling?

why storytell? it’s a human centered way to communicate

why storytell? it’s a human centered way to communicate it’s a problem detector

why storytell? it’s a human centered way to communicate it’s a problem detector it rallies the team

Storytelling: How?

Character driven

Storytelling: How? Character driven Show me, don’t just tell me

Storytelling: How? Character driven Show me, don’t just tell me Dramatic Arc

story design

dramatic arc action conflict event story design

action conflict event need insight POV/solution story design

character action conflict event resolution reaction user need solution what is the focus of your solution? what is missing from their life? who are they? what do they want? sum it up. why is this the best direction?

character action conflict event resolution reaction user need solution what is the focus of your solution? what is missing from their life? sum it up. why is this the best direction? who are they? what do they want?

character action conflict event resolution reaction user need solution Why is your solution transformative? who are they? what do they want? sum it up. why is this the best direction? what is missing from his/her life?

character action conflict event resolution reaction user need solution what is missing from their life? who are they? what do they want? sum it up. why is this the best direction? why is your solution transformative?

character action conflict event resolution reaction user need solution who are they? what do they want? what is missing from their life? Why is your solution transformative? what happened? why should this solution be adopted?

use concrete details to show the need your team found, and how your solution will transform your character’s experience your mission:

the audience should be able to re-tell the story to a friend or colleague. your goal:

teams will have 30 minutes to prepare. teams will have 2 minutes to demo. audience will engage in feedback blitz for 2 minutes. here’s your chance to inspire! project demos

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