Web Design and Digital Literacy
Initial impressions: Is this a good website? Why/why not? (One reason)
How People Find Your Website
What search terms did you use when you were researching your project?
Take-aways Use search terms in titles & headings Simple… …but not too simple Catchy
Quick Decisions
“How Long Do Users Stay on Web Pages?” useit.com
Take-aways Color scheme Layout: Clear, uncluttered Keywords must be visible
Organization
Eyetracking: Where do people look? “F-Shaped Pattern For Reading Web Content” useit.com
Take-aways First sentence or two: tell readers what topic is One paragraph = one idea Not too much text per page Not too much text per paragraph