STRATEGIES USED BY COMPANIES DURING THE RECESSION

McDonald‘s McDonald‘s Corp.:McCafe line of espresso drinks. Get consumers to see the beverages as affordable, quality alternatives to lattes at more gourmet chains; Offering free Wi-Fi

Aquired F.A.O Schwarz and KB Toys (well known toys speciality chain); Started the holiday season early by opening stores just after midnight on black Friday; Controling the major „toy“ related websites by purchasing etoys.com, toys.com and FAO.com Introducing an exclusive line of Babies „R“ Us – branded baby essentials. They offer baby products, including infant formula, diapers and wipes at Up to 50 percent less than comparable brands.

Most used strategies during the recession - short time work - close companies/ factories - reduction of jobs in a social way  e.g. early retirement - reduction of overtime - dislocation

BOSCH during crisis

BOSCH Marketing strategies Focus on 3 business sectors (Automotive Technology, Industrial Technology, Consumer Goods and Building Technology) Important acquistion of companies with excellent expertise Cost management Flexible response to the economic downturn (flexible and reduced working time of 100,000 associates)

BOSCH Marketing strategies Innovative Tradition Technological improvement to ecological questions (auto engine with less consumption of fuel, electrical battery for cars) Affordable advanced technology for everyone Specific products for emerging markets (cost- effective system for Tata-Nano low-price vehicle in India)

Thyssen Krupp during crisis

Thyssen Krupp strategies ThyssenKrupp PLuS Improving earnings and liquidity in the short and medium term reducing costs and financing requirements and sustainably enhancing the Company's performance Measures reduced costs over €1 billion   We lowered production and administrative costs optimized procurement and sales reduced expense for outsourced services and systematically utilized opportunities for workforce flexibilization

modules form the basis for the program's success: Thyssen Krupp strategies ThyssenKrupp best Groupwide value-enhancement program has been supporting the continuous improvement process modules form the basis for the program's success: management commitment establishment in the Group's organization involvement of employees standardized and overarching controlling the provision of methodological knowledge and the transfer of know-how

Thank you for your attention Elze Rudiene Jian Vitali Hendrik Veslava Melissa Anna Anne Sophie Max