D H C ___Group 3. About DHC As a Japanese communication sales first cosmetics brand, DHC produces natural, gentle and effective skincare make-up and healthy.

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Presentation transcript:

D H C ___Group 3

About DHC As a Japanese communication sales first cosmetics brand, DHC produces natural, gentle and effective skincare make-up and healthy food. Talking about the clean face, makeup, moisturizers, DHC is the communications market leader.

Target Market the women who are young and fashion, having certain consumption ability They pursue high life quality, and pay attention to the external image and skin maintenance. They also pay more attention to high efficient, low addition and low allergy of skin care products.

Marketing Mix Product Place Price Promotion

1.Product Classification( 产品分类 ): skin care( 护肤 )/ hairdressing （美发）， manicure （美甲 / Men’s Care( 男士护理 ) 2.Point( 亮点 ) ： Olive Essentials Set( 橄榄精华套装 ) The product makes good use of nature and brings new vitality to the skin. 3.HOT （人气商品） : Deep Cleansing Oil / Pack Sheet Mouth / Wrinkle Essence 深层卸妆油 / 水嫩嘴膜 / 平皱美容液 Product

DHC promotes the products through communication, such as websites and phone calls. This way helps to save the agent distribution costs （代理商经销费用） and logistics fees （物流费用）, which lowers the price. Price

· Give customers monthly magazine for free. Using various advertising approaches besides TV advertisement · Get some samples along with the product you purchase · Offer you some special discount on your birthday

the Network Integrated Marketing Theory ( 网络整合营销理论） customer management system Marketing with enjoyment