New Product Opportunity Level of Market Maturity - - + + Mature Market Broader Product Offerings Emerging Market Limited Product Offerings Emerging Market.

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Presentation transcript:

New Product Opportunity Level of Market Maturity Mature Market Broader Product Offerings Emerging Market Limited Product Offerings Emerging Market Broader Product Offerings Mature Market Limited Product Offerings United States 74% European Union 5.6% Mexico 1.2% India 0.4% China 4.7% MENA 1.1% Ontario Export Market Approach = Retention Strategy= New Growth Strategy Note: Percentages and bubble size reflect the amount and size of Ontario export sales in 2013.

Export Marketing Strategies Modest growth – retention priority New volume opportunities as a result of a reduced Canadian dollar Exporters will revisit past US business Opportunities in private label and regional growth United States Broaden new product offerings through new distribution networks Mature market Effects of CETA will drive interest from Canada Regional focus, health and wellness, shelf stable European Union (UK, Germany, Netherlands) Part of NAFTA (North American market) Rising middle class Demand for value-added, consumer ready products Retail focus Mexico

Export Marketing Strategies New emerging market Opportunity for partnerships Trade agreement currently being negotiated India Emerging market Strong interest in Canadian consumer ready products Opportunity to develop new distribution channels and partnerships China Strong appetite for Canadian consumer ready products Demand for high-value, shelf stable products Currently import most agricultural products MENA (UAE, Saudi Arabia)