Mountain Mike’s Marina location Presented By Joshua Kern, Adam Oser and Omar Duran
Agenda Situation analysis Survey responses Marketing research Results Conclusion/Recommendation
Mountain Mike’s Background One of leading pizza brands Family oriented casual-dining Provide high quality and custom made food using only the freshest & finest ingredients
Mountain Mike’s problem Does not have a strong marketing campaign Can not seem to attract college students People do not know its location
Research Objective Would Otter bucks increase the likelihood of purchase among CSUMB students
How conducted survey’s Surveyed classmates, roommates, friends, and other CSUMB students Surveys are each 34 questions to help determine student’s pizza preferences
Survey results
Importance of each factor
Survey ratings
Dining preferences CrosstabTotal Dine - inCarry outDelivery Mountain Mike’s66719 Round Table2169 Pizza Hut0033 Domino’s Total
On campus residents - Otter bucks Sum of SquaresdfMean SquareFSig. Increased likeliness of purchase w/ Otter bucks Total On-Campus residents Total
Household size / Otter bucks Levene's Test for Equality of Variances t-test for Equality of Means FSig.tdf Increased likeliness of purchase w/ Otter bucks Household size
Willingness price of purchase ModelUnstandardized Coefficients Standardized Coefficients tSig. BStd. ErrorBeta (Constant) Household size
Results ●Mountain Mike’s & Domino’s are favorite ●Mountain Mike’s rated highest quality o Most important factor ●Dining preference ●Otter bucks increase likelihood of purchase ●Willing purchase price / HH size
Conclusion / Recommendation ●Mountain Mike should accept Otter Bucks ●Increase popularity with students
Thank you