Problem ___________ Solution
Keyword Stuffing _________ Bounce Rate
Hidden Keywords _________ Display-aware robots
Link Farms _________ Quality filters
Links still … Exist _________
Search engines have business incentives. Their business model inherently competes with itself for revenue. SEOs should always question what they say and why.
Great content maintains a userbase …however, without marketing, it cannot create one Let’s get back to reality.
Speed limits how “smart” a search can be. Engines rely on rolling penalties To compensate. Users demand sub-second results
April 2003 Cassandra May 2003 Dominic Nov 2003 Florida Feb 2004 Brandy Jan 2004 Austin Oct 2005 Jagger May 2010 Mayday
Panda 1.0 Feb - Apr 2011
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