1 “Operational effectiveness means you’re running the same race faster. But strategy is choosing to run a different race because it’s the one you’ve set yourself up to win”. Michael Porter Strategy

2 Remain true to your mission and be prepared to adjust your strategy? Strategic Choices

3 Can you think outside the box? Think differently…

4 “People and their managers are working so hard to be sure things are done right, that they hardly have time to decide if they are doing the right things”. Stephen R. Covey

5 Attractive Unattractive StrongAverageWeak Average MARKET PROSPECTS Leader/ Growth Leader Try harder Double or quit Growth/ custodial: Proceed with care Disinvest Cash generator Phased withdrawal Phased withdrawal BUSINESS POSITION Directional Policy Matrix

6 Boston Box Relative Market Growth Rate Stars Cash Cows Question Marks Dogs Relative Market Share

7 Cost|Focus|Differentiation Focus Differentiation Low Cost

8 Ansoff’s Matrix Current Markets New Markets Market Penetration Market Development Product Development Diversification Current Products New Products

9 Scenarios What if …? A visioning-type exercise Informed speculation … not prediction Aim for four scenarios Strategic issues Key assumptions Implications Plan on one (or more) scenario

10 The “Seven-S” Model STRUCTURE STRATEGY SYSTEMS SHARED VISION SHARED VISION STAFF STYLE SKILLS