® By: Avinash Raghava Regional Manager – Northern Region NASSCOM emerge(a)nasscom.in 30 th September 2008

® Indian IT-BPO SME’s : Background India has more than 4000 IT-BPO SME’s (includes small, medium, micro and startups) Entrepreneur driven – started by bright young high achievers of the IT-BPO industry Grew 43% in ; faster than industry Contribute 28% to India’s software exports Last 3 years saw 600 new IT-SME startup’s

® Indian IT SME’s moving into niche areas According to recent Duke Offshoring survey - IT-SME’s are in best position to attract the specialized talent required for knowledge and R & D oriented processes Large IT companies will focus on scalable, end to end, high volume services leaving non-scalable, specialized core activities to IT-SME’s We already have visible trends in India. Out of 773 IT-SME members, more than 400 are focused –

® NASSCOM SME Membership Profile Spread Size Number of SME Members

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® NASSCOM’s Initiatives for IT-SME’s An all round approach –Developing capabilities through collaboration –Mentoring –Creating business opportunities –Brand building We have engaged actively over 500 members through our activities in the last 2-3 years.

® Developing Capabilities through Collaboration 150 best practices sessions annually covering more than 45% of membership Sessions also serve as a networking opportunity Blogs after each session to enable more members to contribute and learn – More than 211 blog posts,374 comments, 24 categories More than 211 blog posts,374 comments, 24 categories Online community where members discuss solutions to each other’s problems – “Setting up an online sales operation” and more than 50 such trails – Most Popular topicsMost Popular topics

® Mentoring Unique opportunity for SME’s to get their growth plans and performance reviewed by experienced industry leaders Periodic reviews to gauge progress and effectiveness of the exercise 15 companies mentored and 8 undergoing mentoring

® Creating Business Opportunities Every year, more than 100 SME’s benefit from inward and outward delegations Many partnerships getting triggered. Eg. – –A member in IT training space created a USD 10 Mn JV with a Chinese company –A member in the anti-spam products space signed a technology sharing MOU with an Australian partner 100 trade leads on NASSCOM website annually Online member directory – 50k page views p.a.

® Brand Building Opportunities Awards & Recognition Exciting emerging companies to work for – 15 companies showcased every year Innovation awards – more than 40% are SME’s 100 IT Innovators – more than 80% are SME’s Promotion EMERGE newsletter: > 30 SME’s featured p.a. NASSCOM website: >30 SME’s featured p.a. Media Coverage: >20 SME’s p.a.

® The way forward…. Help SME’s to further refine their value proposition Facilitate B2B collaboration between emerging companies and global SME’s Strategies to further penetrate the domestic market Continuation of STPI benefits; much simpler for SME’s than shifting to SEZ’s

® Thank you.

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