Team Handoff MFers MarketForecasters Cohort Two Industry Bravo Lindsey Battaglia Scott Christensen Matthew Derganc Adam Frey Gregory Young February 6 th, 2013

Team Handoff Cohort Two Industry Bravo Lindsey Battaglia Scott Christensen Matthew Derganc Adam Frey Gregory Young April 12, 2013 MFers

Team Handoff Cohort Two Industry Bravo Lindsey Battaglia Scott Christensen Matthew Derganc Adam Frey Gregory Young April 12, 2013 MFers MarketForecasters

STOCK PRICE EVOLUTION

REVENUES AND PROFITABILITY RevenueContribution

MARKET SHARE

BRIEF BUSINESS REVIEW 9 Company Overview/Performance Dominate Shoppers and Savers Enter Vodites and Compete Economies of Scale

BRIEF BUSINESS REVIEW 10 Industry/Competition Firm S only competitor in Sonite Vodite Followers highly competitive

BRIEF BUSINESS REVIEW 11

BRIEF BUSINESS REVIEW 12 Consumer Review High share in Shoppers & Savers Followers dominate Vodites

BRIEF BUSINESS REVIEW – SONITE 13

BRIEF BUSINESS REVIEW – VODITE 14

BRIEF BUSINESS REVIEW 15 Product Line Performance MOST MOVE MOOLA – OOPS? MEGA

BRIEF BUSINESS REVIEW 16 Period 0

BRIEF BUSINESS REVIEW 17 Period 1

BRIEF BUSINESS REVIEW 18 Period 2

BRIEF BUSINESS REVIEW 19 Period 3

BRIEF BUSINESS REVIEW 20 Period 4

BRIEF BUSINESS REVIEW 21 Period 5

BRIEF BUSINESS REVIEW 22 Period 6

BRIEF BUSINESS REVIEW 23 Period 7

BRIEF BUSINESS REVIEW – BRAND PROFITABILITY 24 Brand Revenue Brand Contribution

BRIEF BUSINESS REVIEW 25 SPI vs. R&D and Advertising % of Revenue

Backups

BRIEF BUSINESS REVIEW 27 Company Overview/Performance Dominate Shoppers and Savers Enter Vodites and Compete Industry/Competition Firm S is our leading competitor in the Shoppers and Savers segment of the Sonite Market The Followers segment of Vodites is highly competitive with 3 Firms and 4 products – Firm L leading in overall Market Share. Consumer Review The Shoppers and Savers segments are expected to continue growing over the next 5 periods making up a combined 87% of the 3,432 unit (* 1000) Sonite market The High Margin, Low Volume Vodite Market is expecting to maintain strong growth over the next 5 periods with Followers making up 91% of the 903 unit (*1000) Vodite Market. Product Line Performance MOST is the top selling brand by volume in the low margin Savers segment of the Sonite market. With a 2 to 1 advantage in Market Share and Purchase Intentions over our closest competitor, our firm has established a dominant position by capitalizing on economies of scale. MOVE generates the highest retail sales of any other product and with a $50 million net contribution in Period 7, it remains our cash cow with a 3 to 1 advantage in Market Share and Purchase Intentions over our closest competitor. MEGA has not performed as well in the Vodite market since our launch in Period 6 due to increased competition in the Followers segment. However, with the cash flows our Firm is generating from the Sonite Market, we have the capital required to fund a high advertising budget to steal Market Share, raise Brand Awareness, and increase Purchase Intentions in the future.

STOCK PRICE EVOLUTION - FACTORS

SONITE MARKET TRENDS

R&D EXPENDITURES

COMPETITIVE REVIEW

Actions of Key Competitors Firm S, with SOLO and SOFT, are heavily advertising in the both the Savers and Shoppers segments in an effort to improve their Market Share and Purchase Intentions Firm S is also utilizing a large sales force to promote their product through their distribution channels Firm S maintains a high advertising budget in Vodites with SEXY and with the highest sales force, they lead in Market Share and Purchase Intent Competitor Strengths/Weaknesses Sonites – Savers Firm S Strengths: High Unit Margin, Low Base Cost, and High Advertising Budget Firm S Weaknesses: Low Market Share and Low Purchase Intentions Sonites – Shoppers Firm S Strengths: Large Sales Force and High Advertising Budget Firm S Weaknesses: High Base Cost which drives a higher price to maintain competitive margins Vodites – Followers Firm S Strengths: Large Sales Force, and Highest Purchase Intentions Firm S Weaknesses: High Base Cost Firm L Strengths: Highest Unit Margin, Brand Awareness, and Market Share Firm L Weaknesses: Low Advertising Budget

MARKET SIZE AND GROWTH

BRIEF BUSINESS REVIEW 34 Company Overview/Performance Dominating largest Sonite consumer segments, Shoppers and Savers, with MOVE and MOST Our lead in Market Share and Net Contribution has given us the capital to enter Vodite market and compete Industry/Competition Firm S is our leading competitor in the Shoppers and Savers segment of the Sonite Market The Followers segment of Vodites is highly competitive with 3 Firms and 4 products – Firm L leading in overall Market Share. Consumer Review The Shoppers and Savers segments are expected to continue growing over the next 5 periods making up a combined 87% of the 3,432 unit (* 1000) Sonite market The High Margin, Low Volume Vodite Market is expecting to maintain strong growth over the next 5 periods with Followers making up 91% of the 903 unit (*1000) Vodite Market. Product Line Performance MOST is the top selling brand by volume in the low margin Savers segment of the Sonite market. With a 2 to 1 advantage in Market Share and Purchase Intentions over our closest competitor, our firm has established a dominant position by capitalizing on economies of scale. MOVE generates the highest retail sales of any other product and with a $50 million net contribution in Period 7, it remains our cash cow with a 3 to 1 advantage in Market Share and Purchase Intentions over our closest competitor. MEGA has not performed as well in the Vodite market since our launch in Period 6 due to increased competition in the Followers segment. However, with the cash flows our Firm is generating from the Sonite Market, we have the capital required to fund a high advertising budget to steal Market Share, raise Brand Awareness, and increase Purchase Intentions in the future.