IEEE Harbin Section Membership Development Strategy & Plan Qun WU Vice President of IEEE Harbin Section photo

IEEE MD Strategy Section Situation Section MD Plan Topics

IEEE MD Strategy

IEEE MD Support & Evolution ,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

Membership Situation Harbin Section

Harbin Section Total Members Since Year 2006 Formation Date: 18 November 2006

Section / Council Total Members Harbin Section Total Members since Year 2006

IEEE Harbin Section Membership 31 December 2011

SWOT – Section’s Member Growth Program Strengths Member Student Member Weaknesses Senior Member Fellow GOLD Opportunities Recommendation of Senior member Connect with the Industry-GOLD Threats Renew of the existing membership Student membership changing

Section MD Plan

Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members Prospective Members Differentiate Audiences – Different Expectations Their needs change throughout a career, maybe discounts in some journals would be attractive. They are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Harbin Section List Technical Meetings Telephone Call Technical Lectures Technical Salons Parties Member gathering Dinner Gifts for membership renew Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Harbin Section Lecture about IEEE Technical Meeting Sponsor List Promote IEEE Technical Sponsor for Conference IEEE Xplorer Membership recognition Member parties Distinguish lectures. Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications Tactic A Lecture about IEEE Technical Meeting Sponsor Lecture about IEEE List Tactic B Technical Meeting Sponsor List Technical Meeting Sponsor Lecture about IEEE Tactic C ListLecture about IEEE List Technical Meeting Sponsor Events Tactic A Promote IEEEIEEE XplorerPromote IEEE Technical Sponsor for Conference Tactic B Technical Sponsor for Conference Promote IEEE Technical Sponsor for Conference Promote IEEE Tactic C IEEE Xplorer Technical Sponsor for Conference IEEE Xplorer Recognition Tactic A Membership recognition Distinguish lecturesMembership recognition Distinguish lectures Tactic B Member parties Membership recognition Tactic C Distinguish lectures Membership recognition Distinguish lectures Member parties

Status Update Engagement Venues & Frequency Goals & Progress Communications Lecture about IEEE Inform the prospective member about the IEEE Technical Meeting Sponsor Let the participants know about IEEE List Deliver the newsletters to the prospective member Events Promote IEEE Let the prospective member know about the IEEE Technical Sponsor for Conference Inform the participants about the benefits about IEEE IEEE Xplorer Let IEEE Xplorer benefit the career of the professionals Recognition Membership recognition Cherish the membership Member parties Provide chances for the interaction of the members Distinguish lectures Give the most recently professional developments

Section’s Membership Situation –From 2006 to 2011, the total member of IEEE Harbin Section has increased from 175 to 477 –The number of senior member and Fellow in IEEE Harbin Section is still small. –The interaction with industry is limited. Section MD Plan –More interaction with industry, and find the GOLD. –Promote the concept of IEEE to more professionals and students. –Let more and more graduate and the Ph. D candidate get to know IEEE Xplorer. In Summary…