By Chris Guthrie How To Build An List For Your Business

Why? You control the traffic source

Why? I’ve had this happen before in other businesses

Why? Other ‘free’ traffic sources don’t always last

Why? You have a chance at much higher engagement with …

Goals For Your List Main value in an list for Amazon focused business 1.Help you launch products 2.Engage with your audience 3.Supplement earnings (difficult to fully replace)

How To Build An List Topics We’ll Cover To Start Getting s 1.List building basics 2.List building using your website 3.List building using other sources 4.How to use your list

List Building Basics You need to offer something to sign up 1. Lead magnet 2. Future free product offers 3. Future discount product offers

List Building Basics Companies you can use to build your list Aweber (7 years) GetResponse (2 years) MailChimp (good free plan)

List Building Using Your Website Best places to implement opt in forms 1.Pop ups 2.Top of the site 3.Feature boxes 4.In content 5.End of content 6.Sidebar

List Building Using Your Website 1. Pop Ups – Who likes these?

List Building Using Your Website 1. Pop Ups Exit intent based Scroll based Time based

List Building Using Your Website 2. Top Of The Site Bar that sits above all content Animated call to actions

List Building Using Your Website 3. Feature Boxes

List Building Using Your Website 4. In content

List Building Using Your Website 5. End of content

List Building Using Your Website 6. Sidebar

List Building Using Your Website If I had to pick favorites 1.Pop ups – any page 2.Top of the site – any page 3.Feature boxes – blog pages 4.In content – blog pages 5.End of content – any page 6.Sidebar – any page

List Building Using Your Website How do you make these opt in forms? Aweber, GetResponse, MailChimp Everyone has free form builders But there are better converting options

List Building Using Your Website Companies To Use LeadPages.com (pay) Landing Pages

List Building Using Your Website Companies To Use LeadPages.com (pay) Landing Pages Pop ups

List Building Using Your Website Companies To Use HelloBar.com (free but pay for branding removal and other features)

List Building Using Your Website Companies To Use SumoMe.com (free but pay to remove branding) Scrollbox Giveaways

List Building Using Your Website Companies To Use Rafflecopter.com (free + paid) I’ll come back to this one

List Building Using Other Sources “Chris I have no traffic to my website what is the use in putting opt in forms there?” Great question of course

Sorry that’s all the time I have

List Building Using Other Sources There are ways to leverage other traffic sources to build your list much faster Putting opt in forms on your website is more of a set and forget it approach

List Building Using Other Sources Let’s focus on three areas 1.Other Websites 2.Facebook 3.YouTube

List Building Using Other Sources How do you identify other websites that you can use to help build your list?

List Building Using Other Sources Search for websites related to your niche e.g. BBQ grill brush “BBQ blog”

List Building Using Other Sources Another good source is AllTop.com

List Building Using Other Sources After looking at a few BBQ websites I found a reference to this network of BBQ websites called “The Smoke Ring”

List Building Using Other Sources Going there I found 1,200 other BBQ website partnership possibilities

List Building Using Other Sources Finding (too many) websites you can contact in your niche should be very easy

List Building Using Other Sources Next step: Determine if the website would actually do a review / promotion of your product Search “review” or “contest” or “giveaway”

List Building Using Other Sources Better yet - Do they use Rafflecopter? Search “Rafflecopter”

List Building Using Other Sources How Rafflecopter works Visitors get entries into a contest by liking, following on twitter, joining an list, sharing etc The more they do the more entries they get

List Building Using Other Sources Win win proposal You get the subscribers but they get all of the social media engagement Or if you want social media engagement for your brand suggest the alternate You put up the prizes If the site is bigger they will likely want payment

List Building Using Other Sources Track your contacting efforts via Google Sheets and (ideally) have your VA do the initial research and potentially the s Just hired another VA earlier this year $500 per month Here’s how to organize it

List Building Using Other Sources

Let me share some scripts for contacting websites but first a warning… Don’t make your sound like a script Write the like only one person would read it

List Building Using Other Sources Hello Tim, We have a really high quality BBQ grill brush that we released on Amazon. I’d love to send you a free unit and offer 10 units for giveaway on your website? Would you be interested? I see you’ve done some reviews and promos in the past so I’d love to know the process. Thanks Chris

List Building Using Other Sources Hello Tim, Could we give away 10 of our premium BBQ grill brushes on your website? I see you’re already using Rafflecopter on your blog via some past promotions you’ve done. Could we use the same platform? I have a few ideas to make this work well for your audience. Let me know what you think, Thanks Chris

List Building Using Other Sources Don’t be surprised if most people say no

List Building Using Other Sources The bigger the website the more frequently they are contacted for promos

List Building Using Other Sources “Chris, how do you know how big a website is?” Use SEObook.com or SEOQuake.com toolbar 4,000 unique visitors p/m according to Compete.com (note: this data is generally much lower) Another data source: Quantcast.com

List Building Using Other Sources The bigger the website the more likely they are to want something more than just free product $100 + FB boost money

List Building Using Other Sources Using Facebook to build an list Frankly I’m not as big of a fan of Facebook…

List Building Using Other Sources Two primary methods 1.Facebook Fanpage 2.Facebook Group

List Building Using Other Sources 1.Facebook Fanpage (Need to pay for reach) Your own Facebook brand page How to get Facebook likes? Traffic from your website Paid ads “Like BBQ? Like Us” I’m not a Facebook paid ads expert

List Building Using Other Sources 2. Facebook Groups

List Building Using Other Sources 2.Facebook Groups (better reach) Read the rules of the group Contact the FB group admins Offer free product to start and then suggest a nominal payment to promote

List Building Using Other Sources Using YouTube to build an list 1. Create a YouTube channel 2. Enable the extra channel features 3. Record videos for your products

List Building Using Other Sources Creating a YouTube channel is simple

List Building Using Other Sources How to enable powerful features that can help your videos External annotation Custom thumbnails

List Building Using Other Sources How to enable powerful features that can help your videos Associated website

List Building Using Other Sources Featured content Display your best video

List Building Using Other Sources Extra channel features that matter 1. External annotation 2. Custom thumbnails Use for better CTR

List Building Using Other Sources Extra channel features that matter 3. Associated website Allows you to send traffic to your website (e.g. a VIP reviewers squeeze page)

List Building Using Other Sources Extra video features that matter 4. Cards Also allow you to send traffic to your website

List Building Using Other Sources Easiest videos you can create right now 1.How to style video Show how to use the product 2.Unboxing video Show what the packaging looks like and open and describe the product 3.VIP review club video Tell your fans that they can get new products from you for free in exchange for a review

How To Use Your List Ok what do with your list now that you have it? Send them s!

How To Use Your List Biggest mistake people new list builders make “I have an list of 2,032 subscribers but I’ve never sent them an ” Why? 1.Don’t know what to say 2.Afraid they’ll unsubscribe The reason is almost always too many s (in general) or not interested anymore so don’t let that stop you

How To Use Your List Mail or suffer from “Lead decay” People will naturally lose interest so don’t be afraid to

How To Use Your List What to - follow up sequence (auto) 1: Send freebie (e.g. lead magnet) 2: Free product promo code (reviews) 3: XX% off one of your other products You can also mix in content focused s as well if you’ve got a company blog Watch open rates over time

How To Use Your List

What to – broadcasts (one off) New product launch request for reviews “Buy this at a discount” or “Get this free”

How To Use Your List What to – contest (auto) Put up a prize via Rafflecopter, KingSumo Giveaway, Contest Blitz or other contest platform Use your website or other websites to run these promos ~2 weeks works well Then do a follow up with generous coupon code to everyone that didn’t win

How To Use Your List Free WordPress Contest Plugin

Questions? Free WP download: contestblitz.com/arizona