& #noiOnDemand ONLINE STRATEGY AND GOTV Trainer: Pat Jakopchek

& #noiOnDemand INTRODUCTIONS NOI On Demand Norms Who’s on?

& #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

& #noiOnDemand FOLLOWING THE LAW

& #noiOnDemand Presenter: & #noiOnDemand Pat Jakopchek Partner Local Politechs Strategies

& #noiOnDemand AGENDA Why digital for Campaigning/GOTV? What existing research about GOTV tells us about digital tools. What works for digital GOTV?

& #noiOnDemand DIGITAL IS A SWISS ARMY KNIFE FOR CAMPAIGNING

& #noiOnDemand MAKES THE MOST OUT OF A CAMPAIGN’S VITAL RESOURCES TimePeopleMoney

& #noiOnDemand LOWER COSTS AND BARRIER TO ENTRY SOURCE: Morgan Stanley via ExchangeWire. behind-other-media/. 6/15/2010http:// behind-other-media/

& #noiOnDemand WHAT WE KNOW ABOUT GOTV Memo from Abraham Lincoln to County Campaign Committees January 1, 1840

& #noiOnDemand WHAT WE KNOW ABOUT GOTV Personalized methods and messages work best Need to establish an authentic, personal connection Focus on quality, not quantity

& #noiOnDemand WHAT WE KNOW ABOUT GOTV Contagion Planning Social Pressure

& #noiOnDemand WHAT WORKS Be Active on Your Supporters’ Social Networks Cause/Candidate Specific “I Voted” Badges Create an Election Day Event

& #noiOnDemand WHAT WORKS: CASE STUDY Facebook Election Day Event

& #noiOnDemand WHAT WORKS: CASE STUDY Frequent updates provide reminders leading up to Election Day Spreads reach to our supporters’ walls, where their friends see the message Instills social pressure and naturally forces contacts to create plans for Election Day Facebook Election Day Event

& #noiOnDemand WHAT WORKS Leverage Your Campaign’s Existing Web Presence Link to, or put up relevant information for voters like poll locations, times, or even a Voter Hotline using Google Voice.

& #noiOnDemand WHAT WORKS: CASE STUDY Leverage and Prepare Your Campaign’s Web Presence Extend your campaign’s GOTV period by using your website to assist your voters with early and absentee voting.

& #noiOnDemand WHAT WORKS with a Purpose Make it shareable and contagious Make it informative and personal Make them make plans

& #noiOnDemand WHAT WORKS: CASE STUDY Make it Shareable

& #noiOnDemand WHAT WORKS Utilize Technology in Every Facet of Your Campaign

& #noiOnDemand WHAT WORKS Utilize Technology in Every Facet of Your Campaign

& #noiOnDemand & #noiOnDemand QUESTIONS?

& #noiOnDemand Evaluation

& #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership HOW CAN I SUPPORT NOI ON DEMAND?

& #noiOnDemand