ROI Communication Capabilities Presentation August 2008

2 ROI Communication Capabilities Presentation Communication is… As old as civilization Fundamental to who we are Essential for how we interact Increasingly important to business success “Ask a group of employees about communication at work… You will soon discover that communication is like the air they breathe. It’s the climate they work in and the process by which work gets done.” Roger D’Aprix Author and Internal Communications Pioneer

3 August 2008ROI Communication Capabilities Presentation Communication Matters And we are passionate about it We are ROI Communication

4 August 2008ROI Communication Capabilities Presentation About ROI Communication The ROI team is composed of more than 60 professionals with experience at the highest levels of business, government and the media We are a dynamic company committed to excellence and integrity in everything we do We are an internal communication consulting firm focused on helping large organizations adapt and succeed in times of change. We work with our clients to design and execute proactive communication strategies that engage employees, enhance leadership credibility, and improve business performance.

5 August 2008ROI Communication Capabilities Presentation Our Tools and Capabilities Journey Maps Event Planning Meeting Facilitation Surveys BlogsRSS Feeds Message Development Speechwriting Social Networking Intranets Communication Coaching Pulse SurveysAudience Segmentation Focus GroupsPrint Collateral Instructional DesignWebinars Manager ToolkitsCommunication Audits Podcasts Webcasts Interim StaffingWikis Project Management Journey Maps Event Planning Meeting Facilitation Surveys BlogsRSS Feeds Message Development Speechwriting Social Networking Intranets Communication Coaching Pulse SurveysAudience Segmentation Focus GroupsPrint Collateral Instructional DesignWebinars Manager ToolkitsCommunication Audits Podcasts Webcasts Interim StaffingWikis Project Management

6 August 2008ROI Communication Capabilities Presentation What We Do Employee engagement Leader and manager communication Internal branding Communication strategy and planning Change communication Communication governance Interim staffing Communication measurement Communicating business strategy

7 August 2008ROI Communication Capabilities Presentation Are you surfing the wave of organizational change? Change Communication Our work with you Articulate leadership’s vision Tell the story with honesty and clarity Align messaging Create communication and engagement strategies that move employees from awareness through behavior change Guide managers to lead the change Gather metrics that illustrate and track business results Outcome An organization where everyone understands the change and is ready to get on board August 2008 ROI Communication Capabilities Presentation

8 August 2008ROI Communication Capabilities Presentation Are you planting the seeds to develop an integrated communication strategy? Communication Strategy and Planning Our work with you Engage teams in an interactive process to capture current state and create the future state vision Perform a communication audit and stakeholder analysis Create strategic project plan to orchestrate the process with clear definition of dates, vehicles and accountabilities Draft messages and action plans that drive understanding and behavior change Define leaders’ and managers’ communication roles Set and measure success targets Outcome A strategy and plan to achieve measurable communications that engage employees and strengthen the business ROI Communication Capabilities Presentation

9 August 2008ROI Communication Capabilities Presentation Employee Engagement Are you looking for ways to encourage employees to spread their wings? Our work with you Assess current employee engagement through quantitative and qualitative methods Identify employee engagement drivers Develop engagement plan that supports business goals Deliver communications that intrigue, inform and excite employees Design workshops to educate leaders and managers on their role in employee engagement Outcome Employees actively give their all at work

10 August 2008ROI Communication Capabilities Presentation Communicating Business Strategy Are you helping your employees keep their eyes on the prize? Our work with you Assess current understanding and support of the business strategy Define measurable communication objectives Create a compelling story that brings the business strategy to life Ensure that the story addresses the reasons for the strategy from a marketplace perspective Identify the appropriate communication approaches to tell the story Design tools to help leaders and managers connect the business strategy to each employee’s work Outcome Leaders, managers and employees all follow a coordinated path to business success

11 August 2008ROI Communication Capabilities Presentation Are your leaders, managers and employees singing from the same song sheet? Leader and Manager Communication Our work with you Develop a framework that clearly defines leaders’ and managers’ communication roles Design and facilitate leadership meetings Develop plans and tools to help leaders and managers communicate effectively with and get input from employees Create custom approaches to improve leader and manager communication skills Write dynamic speeches and presentations for leaders Outcome Aligned leaders and managers who effectively communicate with one another and their employees ROI Communication Capabilities Presentation

12 August 2008ROI Communication Capabilities Presentation Internal Branding Do your employees champion your company’s spot in the marketplace? Our work with you Create alignment of external, internal and recruiting brands Draft internal brand messages Develop inspired design and creative direction Design and deliver brand training and workshops Create tools, vehicles and programs to promote brand-right behavior Extend the internal brand to processes such as recruiting, onboarding and performance management Outcome Employees live the brand internally so customers experience it externally

13 August 2008ROI Communication Capabilities Presentation Are you hitting your numbers? Our work with you Identify communication success factors and measure effectiveness Assess communication tools, events and activities Conduct organizational surveys, communication audits, pulse surveys, interviews and focus groups Design and conduct benchmarking research Perform in-depth analysis, focusing on communication objectives and audience segmentation Create targeted recommendations for action, resulting in strategic and measurable outcomes Outcome Measure and demonstrate the impact of the organization’s investment in communication Communication Measurement

14 August 2008ROI Communication Capabilities Presentation Communication Governance Are you eager to blaze the trail? Outcome Employees receive and exchange information when and how they need it Our work with you Establish a communication philosophy and set of guidelines to manage how communication takes place within your organization Audit and map all communication flows by business, function and region Define communication roles and responsibilities across the organization Create a process to ensure alignment of organization-wide communication Design and facilitate a cross- business internal communication governance team

15 August 2008ROI Communication Capabilities Presentation Interim Staffing Do you need help filling someone’s shoes? Our work with you Seamlessly supplement your communication team as needed, including: –Transitioning the communication function to meet new business needs –Delivering complimentary skills and capabilities not presently available in-house –Providing short-term support while permanent roles are being filled –Staffing up for a major initiative or busy period –Filling a position for a team member on temporary leave Outcome You always have the talent you need, when you need it

16 August 2008ROI Communication Capabilities Presentation Experience with Large Organizations

17 August 2008ROI Communication Capabilities Presentation What is Unique about ROI Communication? We specialize exclusively in internal communication within large organizations We have extensive experience managing large projects in complex situations where we partner with many stakeholders We are flexible and develop customized solutions to fit the dynamics of your business We take complexity and turn it into understandable information, systems and processes We are committed to telling clients what they need to hear, not just what they want to hear We collaborate closely to meet client needs; the work is about your organization, not about us

18 August 2008ROI Communication Capabilities Presentation The ROI Communication Philosophy PARTNER.ENGAGE.EMPOWER. When you work with ROI, you get a true partner. Someone who listens closely, jumps right in, and works with you side by side. We help you develop plans and tactics to engage and mobilize your workforce, providing both strategic counsel and hands-on support. We help you empower your employees to accomplish your business objectives—and we empower you to make an even greater impact on your organization. TM

Thank You! Contact Information: ROI Communication Scotts Valley Drive Scotts Valley, CA Barbara Fagan-Smith: