Chapter 1 Introducing fashion

Fashion defined Existing type of clothing preferred by a large segment of the public at a given time Current trend Precise style of dress or behavior that may be acceptable in one year but not another Social interaction and status What’s currently selling Represents sales

Meaning of style Particular shape or type of apparel item Has distinct features It becomes fashion when it’s popular Factors that influence: social, technological, regulatory, competitive, economic

4 elements of design Color-most important Line-directs the path of eye movement-seams & darts create lines Shape-overall form or outline of garment—often key feature of designers Texture-how the surface of a material or fabric feels and looks Function-intended use or purpose of an object

Purpose of clothing Clothing identifies the culture The position or occupation Identifies peer group Code of decency Satisfies the 3 needs in next slide

Needs satisfied by clothing Physical - Protection and safety Psychological – adornment, cultural identity, personal identity Social needs – Affiliation/fitting in and standards

Materials used to make clothing as early as 20,000 bc Sewing needles made of ivory and bone Fur, animal skin, leaves, and grass

Sources of clothing history Few samples before 18th century Limited paintings before 14th century Fashion publications – 17th century Photographs – 1850’s Other sources: letters, diaries, novels Before 18th century – wealthy class determined fashion

History continued Influence of upper class diminished with American Revolutionary War and French Revolution The middle class and working class started to influence Industrial revolution – 1800’s –mass production Invention of photography Vogue magazine – 1892 allowed many to view

People who influenced fashion Elizabeth I – 1553 to 1603 Louis XIV Marie Antoinette George Bryan Brummel Jacqueline Kennedy Onassis The Beatles

Factors that affect fashion Women entering the work force Chanel, Christian Dior Movie stars Chemical companies-new materials WW II – simple styles and rationing 1940’s less fabric – so the mini skirt

Assignment: Describe one of the following eras: Victorian Era of 1800’s Early 1900’s 1920’s 1930’s to 1950’s 1960’s 1970’s 1980’s 1990’s Today Describe the era, influential people-include pictures of fashion and people

assignments Vocab from www.marketingseries.glencoe.com Click on the Fashion marketing book Student center E - Flash cards – chapter 1 Write in definitions on worksheet Pop quizzes – chapter 1 – take it and print off—keep in notebook

assignments Self introduction paper Take notes from p.pt Class – make history time line with pix and “sentence poster” Pg 21 portfolio assignment Profiles in fashion – notes Quiz – vocab, online quiz, notes, chapter summary page