To Learning Center Marketing That Works Presented By Sandra Maresca and Joe & Helen Hesketh

MARKETING OVERVIEW What is marketing from a Learning Center perspective? Building Relationships on many fronts –with reporters, retirement community and church staffs, any others who work with seniors Raising awareness of and demand for what your SN learning center has to offer Establishing your “brand” –i.e., how you want to be perceived in your community “Guerilla marketing”—opportunistic marketing with minimal budget “Advertising is what you PAY for and good PR what you PRAY for.” Communicating with specific target audiences

WHAT ARE THE COMPONETS OF MARKETING? Media relations/PR Events Print materials Website Proactive communication activities Advertising

Marketing plan Why is this important/helpful? The components of a basic marketing plan (see hand-out: “How to Create Marketing Plan”)