Serving the Marketing Profession Presented by Raymond P. Fisk University of New Orleans

Outline 1.What Is It? 2.Is Service Unselfish or Selfish? 3.Why Do It? 4.Neighborhood & Community Needs 5.Shared Values 6.Role of Academe 7.Service Stages 8.Example: My Service 9.The AMA: Volunteer Structure 10.Choose Your Favorite Service Activities

What Is It? Serving the Profession and Your Community –Not teaching, research or consulting. Done in your professional role as a marketing educator. –Not your personal role as a parent or church member. Service is uncompensated or only partially compensated. Service can be some of the most challenging and rewarding work you will do in your professional career!

Is Service Unselfish or Selfish? Most people call it unselfish, but I think it is selfish. Here’s Why – –Why live in a nice house, if your neighborhood is a dump. –Why live in a nice neighborhood, if your city needs help? –Why work in a comfortable marketing career, if your profession needs help? “Grown-ups” learn to think beyond their own nose. Choose your own motivation, but get involved, make a difference!

Why Do It? Service is your opportunity to help shape your profession. Service is your opportunity to expand your network of colleagues. Service is your opportunity to build up your “neighborhood” & “community”

Neighborhood & Community Needs Shared Values Shared Purpose New Ideas Healthy Growth Diversity Of Backgrounds And Perspectives

Shared Values Respect for the Individual Tolerance for Individual Differences Nurturing the Individual Democratic Power Sharing SERVSIG – Open, Flexible, Fun

Role of Academe Universities are centers of knowledge creation and dissemination. As such, universities are essential to the fabric of modern civilization. Hence, university educators have unique expectations: –To demonstrate high levels of professional behavior. –To be community role models.

Service Stages

Example: My Service YearKey Events Co-Chair AMA International Conference in Glasgow President of AMA Academic Council , , Vice President of Teaching/Information Dissemination, Marketing, and Finance 1995 Chair, AMA Marketing Mix Task Force, which put the AMA on the Internet , President of AMA Professional Chapters in Orlando and New Orleans Started AMA Services Marketing Special Interest Group 1991, 1992, 1994, 1995, 1997 Track Chair Six Times at AMA Summer & Winter Conferences Editor, Services Marketing Newsletter 1981Marketing News, Special Issue on Marketing Education

The American Marketing Association Volunteer Structure AMA International Headquarters Chair of the Board Academic Council 19 Special Interest Groups Professional Chapters 82 Professional Chapters Collegiate Chapters 300 Collegiate Chapters SIG Council 8 Shared Interest Groups AMA Academic Council Events: Winter Conference, Doctoral Consortium, Faculty Consortium, Summer Conference

Choose Your Favorite Service Activities Don’t just join, get involved in a meaningful way! Always strive to make a big difference! Pay us forward! Invest in Your Profession!