700 Interviews, Conducted October 29 – November 1, 2009 Margin of error: +/- 3.7% Consumer Confidence Poll – Nov. 2009.

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Presentation transcript:

700 Interviews, Conducted October 29 – November 1, 2009 Margin of error: +/- 3.7% Consumer Confidence Poll – Nov. 2009

Poll Demographic Makeup

Poll Demographics – State / Education

Consumer Confidence Indices *U of Mich. Survey October 30 Figures.

Consumer Confidence Indices

Consumer Sentiment

Current Economic Conditions

Consumer Expectations

Current Financial Situation 1% of respondents were undecided.

Current Financial Situation 1% of respondents were undecided.

Current Financial Situation 1% of respondents were undecided.

by Age Current Financial Situation

by Housing Status Current Financial Situation

Family Finances in One Year? 7% of respondents were undecided.

Family Finances in One Year?

7% of respondents were undecided.

Family Finances in One Year?

Business Conditions: Next Year?

19% of respondents were undecided.

Business and Personal Expectations

Business Conditions: Next Year?

Next 5 Years - Predicted Growth

14% of respondents were undecided.

Next 5 Years - Predicted Growth by Income

Next 5 Years - Predicted Growth

Purchase of Durable Goods

15% of respondents were undecided.

Family Response To Stock Market Changes

Family Response To Stock Market

by Age

Family Response To Stock Market by Income

Family Response To Stock Market

Primary Residence Ownership

3% of respondents refused to answer.

Primary Residence Ownership by Age

Which Is True for You? (Non-Renters Only)

Fear of Losing Home Not asked of those not currently paying a mortgage.

Fear of Losing Home Not asked of those not currently paying a mortgage.

Fear of Losing Home Not asked of those not currently paying a mortgage.

Good Time to Buy House?

Good Time to Buy a House?

Employment in Past 3 Months 3% of respondents were undecided.

Employment in Past 3 Months

Change in Ability to Get Credit 4% of respondents were undecided.

Change in Ability to Get Credit

by Income Change in Ability to Get Credit

Increase in Cost of Credit 8% of respondents were undecided.

Increase in Cost of Credit

by Income Increase in the Cost of Credit

Effect of Change in Credit Only asked of the125 respondents who had seen a change in their ability to get credit (14%) or an increase in the cost of credit (32%). 31% had not been affected and 1% were undecided. Multiple responses accepted.

Spend on Holiday Shopping 1% of respondents were undecided.

Change in Holiday Spending

by Income Spend on Holiday Shopping

Affected 401k / Stock Market Loss 3% of respondents were undecided.

Affected 401k/Market Loss

by Income Affected by 401k/Market Loss