 Who We Are  What We Do  What We’ve Done  What you Need to Know  2013 Military Saves Week Theme  How to Make the Campaign Successful and Desired Outcomes

 A national social marketing campaign  Promoting change in personal financial behavior  Developing institutional partnerships to encourage savings  Military Saves is a part of the nonprofit Consumer Federation of America (CFA)  CFA is a National Partner with the DoD Financial Readiness Campaign  Each year a Memo from the Office of the Secretary of Defense is issued supporting Military Saves Week  Funded largely by FINRA Investor Education Foundation  Focus on goals for service members and families  Adequate personal savings  Manageable or no consumer debts  Financial action plan

 Create an information environment promoting a clear direction of call to action  Provide the opportunity for a personal commitment to action  Foster the availability of tools to translate commitment into action  Observe evidence of action

*Full report available online

 Participation by all Services  Over 130,000 have taken the “Military Savers Pledge”  Annual Military Saves Week (coordinated events at installations worldwide)  Partnerships with military banks, community banks & credit unions  Monitoring growth in TSP participation around Military Saves Week

 Military Saves Week 2013 is 25 Feb – 2 Mar  Our web site is  Provides resource kits for organizations participating in Military Saves Week Credit History & the Importance of Saving Youth Savings/Saving for College Saving for a Large Purchase Paying Off High-Interest Debt Saving for an Emergency Fund Retirement/TSP Basics of Saving Year-long campaign effort supported by themed packets of information to sustain saving message

 The campaign theme is Start Small, Think Big.  The Military Saves Week theme is Set a Goal. Make a Plan. Save Automatically.  Research has shown that individuals with a savings plan are far more likely to save successfully 86% of individuals reported progress with a savings plan 43% of individuals reported progress without a savings plan

 Behavior Change and Action  Set a Goal. Make a Plan. Save Automatically.  Access- On-Base Banks and Credit Unions  Work with Banking/Credit Union Liaison Officers  Different types of Savings  Emergency (rainy day/unexpected expenses)  3-6 months living expenses (transition resilience)  Medium-Long Term (the wants of life)  Thrift Savings Plan (TSP) - Retirement

Why Take the Pledge  An organized effort to enroll as many people as possible in Military Saves  A commitment to exercise good financial habits and encourage other Americans to do the same  Savers who enroll online receive E-Newsletters with military- specific information How to Take the Pledge  QR Codes  Online/Computer Stations  Pledge Cards

 10% or more of military personnel, family members, DoD civilians, and defense contractor employees worldwide enrolled as Military Savers  Receive electronic newsletters for financial readiness and savings tips  Encourage them to get involved in encouraging others to:  Start Small. Think Big.  Campaign Coordinators at every U.S. military installation CONUS and OCONUS  Unit representatives; CFC Model  Suggested ratio for unit reps to personnel is 1: 50 to facilitate one–on-one contact

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