Beer: A Product Price Profile Russell Howard

Beer is a fermented alcoholic beverage brewed from malt and flavored with hops. Beer is sold in many different forms, including, bottles, cans, and kegs. The beer industry itself is dominated by three companies, Anheuser-Busch, Miller Brewing, and Coors Brewing Co. These three companies control 80.7% of the domestic market share Beers place in the vertical product chain is differentiated into a 3 tier system with breweries, wholesalers, and retailers.

Source: www. ers. usda. gov/Data/FoodConsumption/Spreadsheets/beverage Source: www.ers.usda.gov/Data/FoodConsumption/Spreadsheets/beverage.xls

Source: http://www. progressivegrocer

Sources: www. progressivegrocer Sources: www.progressivegrocer.com/progressivegrocer/profitguides/beer/images/powerpoint/consumption_beer_by_state.ppt http://eire.census.gov/popest/data/states/tables/files/NST-EST2003-01.xls

Sources: www. progressivegrocer Sources: www.progressivegrocer.com/progressivegrocer/profitguides/beer/images/powerpoint/consumption_beer_by_state.ppt http://eire.census.gov/popest/data/states/tables/files/NST-EST2003-01.xls

Beer has to compete in the alcoholic beverages market Beer has to compete in the alcoholic beverages market. Generally accepted substitutes include wine and distilled spirits. The entire industry is worth 137.2 billion dollars at the retail level Share of Total Beverage Alcohol Retail Dollar Sales Retail Dollar Sales Share of Total Beverage Alcohol Volume Consumption Source:http://www.progressivegrocer.com/progressivegrocer/profitguides/beer/images/powerpoint/industry_overview.ppt