SEATTLE TILTH FARM WORKS Pricing Tools.  Seattle Tilth Produce price list  Retail (CSA, Farmers Market)  Wholesale  Feedback  Pricing strategies.

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Presentation transcript:

SEATTLE TILTH FARM WORKS Pricing Tools

 Seattle Tilth Produce price list  Retail (CSA, Farmers Market)  Wholesale  Feedback  Pricing strategies  Markup  Tailoring  Going rate  Cost + profit + values = Price

Pricing Tools  Organic Price Index – price information and comparisons :  Ag Marketing Resource Center – ag standards & info on value-added products:  USDA Agricultural Marketing Service mnreports/fvwretail.pdf

Pricing Tools Crop STP Retail Unit STP Retail Price per Unit '13 – CSA, FMRodale Organic OPXRodale OPX Conventional Pack sizeUnitPriceUnit PricePack sizeUnitPriceUnit Price Cucumberlb$ lb$26.95$ lb$21.00$0.38 Lettucehead$ ct$39.95$ ct$16.00$0.67 CropAMS OrganicAMS ConventionalCharlie's Pack sizeUnitPriceUnit Price Pack sizeUnitPriceUnit PricePack sizeUnitPriceUnit Price Cucumber36.00ct$28.00$ ct$18.00$ ct$19.50$0.54 Lettuce 24.00ct$13.00$ lb$16.74$1.67 CropOrganically Grown Co.Pacific Coast FruitSeattle Tilth Wholesale '14 Pack sizeUnitPriceUnit PricePack SizeUnitPrice Unit Price Pack SizeUnit Case Price Case Unit Price Unit Price Cucumber20.00lb$47.25$ lb$32.70$ lb$34.00$1.70$1.80 Lettuce2.00dz$40.75$ ct$30.06$ ct$35.00$1.46$1.75