Tourist Selection Stages in Decision Process: 1. Identify many different groups of tourists that may be relevant to the destination 2. Describe/build complete profiles of the different groups of tourists 3. Select groups of tourists best suited to the destination 4. Examine the appropriateness of the resulting portfolio of tourist groups, both now and in the future

Identifying groups of tourists staying visitors sameday visitors domestic visitors international visitors leisure tourists business tourists VFR tourists packaged tourists independent tourists

Other variables for describing groups of tourists Trip variables (purpose of travel, benefits sought by tourist, expectations of standards for trip, distance living from destination, spend per head/day/trip, spend by component, e.g. accommodation, shopping, sources of information used, etc..) Personal variables (gender, marital status, age, nationality, education, occupation, mediahabits, previous travel experience, lifestyle and attitudes, etc..)

To design a strong portfolio of tourist groups: Will the tourist segment help the destination to meet its goals and objectives? In the short, medium and long term? How many tourist segments should be selected? How compatible are the different tourist segments with one another? How many segments are in a growing market, a declining market or a stable or mature market? In short, does the portfolio look balanced? Is the destination over-reliant on any one or two segments? What action is required to reduce the problem? How resilient is the portfolio to distruption by external events, such as political activities or natural disasters? What does the portfolio look like when tourist segments are examined by time or month of use? Does the portfolio of tourist segments offer enough flexibility to individual providers of tourism at the destination? How realistic is the portfolio in the context of the national framework?

Defining Tourist Tour-ist : One who travels for pleasure Tour-ist : One who travels for pleasure (The American Heritage Dictionary) One who travels for pleasure or culture One who travels for pleasure or culture (The Merriam-Webster Dictionary) One who visits a place for pleasure and interest, usually they are on holiday One who visits a place for pleasure and interest, usually they are on holiday (The Cambridge Online Dictionary)

c “ a turn, a shift on duty” from O.Fr. Tour, tourn “ a turn, trick, round, circuit, circumference”, from torner, tourner “to turn”, from L. tornare “to polish, round of, fashion, turnnon a lathe”. Sense of “a travelling around, journey” is first recorded The verb is attested from (The Etymological Online Dictionary)