Nokia Nseries See new. Hear new. Feel new. April 27, 2005 Multimedia Nokia.

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Presentation transcript:

Nokia Nseries See new. Hear new. Feel new. April 27, 2005 Multimedia Nokia

© NOKIA Company Confidential 2 The Era of Mobile Multimedia June First steps for new mobile multimedia with the Nokia 7650

© NOKIA Company Confidential 3 We have come a long way since 2002 Nokia has sold to date 25 million multimedia devices

© NOKIA Company Confidential 4 Consumer behavior today Instant culture Active lifestyles Quest for simplicity Creativity Sharing experiences Lack of time Work – life balance

© NOKIA Company Confidential 5 Multimedia is more than technology

© NOKIA Company Confidential 6 Multimedia is about ease-of-use and experiences Current users of Nokia Multimedia devices (100% = fully agree) Nokia research done in 4 major countries during 2004 Easy to use Allows me to enjoy spontaneous photo & video moments Offers All-in-One functionality An effective business tool Allows me to manage my busy work & social life 82% 81% 71% 63%

© NOKIA Company Confidential 7 Consumer perception – a phone or a multimedia device Nokia G WCDMA Megapixel camera Smartphone 500 euros Nokia G GSM CIF camera Basic functionality 150 euros

© NOKIA Company Confidential 8 Consumer perception – a phone or a multimedia device Nokia G WCDMA Megapixel camera Smartphone 500 euros Nokia G GSM CIF camera Basic functionality 150 euros

© NOKIA Company Confidential 9 Introducing the Nokia Nseries High performance Multimedia =

© NOKIA Company Confidential 10 See new. Hear new. Feel new. High Performance Multimedia

© NOKIA Company Confidential 11

© NOKIA Company Confidential 12 Nokia Nseries – Design language New directions Mobile multimedia products and experiences…  Simplify delight in everyday life  Clarify clarity of purpose and benefit  Unify familiarity of the new…

© NOKIA Company Confidential 13 Nokia Nseries Naming Examples of future Nokia Nseries product names

© NOKIA Company Confidential 14 Nokia Nseries – key consumer benefits Photography Connectivity music Media Productivity Add-on software Communication

© NOKIA Company Confidential 15 Photography Print quality photography Easy printing Video recording Sharing and storing