VCHS Physician Recruitment Wheat Plains Health Network Recruitment Presentation October 12, 2009

Successful Recruitment for CAH’s Successful recruitment begins with building a professional recruitment infrastructure and process that will increase efficiencies and decrease cost. The principles of success apply equally to a 250 bed hospital or a 25 bed hospital. Such systems will consist primarily of the following resources exhibited in various forms: Candidate Management System Dedicated Webpage Marketing Materials Competitive Organizational Philosophy Controlling the Variables Metrics of Success Professional Recruitment Staff Recruiting Firms

Candidate Management System Record of Candidates Internal Pipeline Sources Expenses Conversion Ratios Metrics of Success

Website 77% Utilization by Residents * Virtual Competition Video & Video Interviewing Physician Testimonials Community Information Recent News * Health Care Advisory Board

Marketing Message to Candidates DVD’s Brochure & Print Display Logo & Branding Social Media Mobile

Competitive Organizational Philosophy Timeline Staff Structure Pre-site On-site Post-site

Controlling the Variables Active Unprofessional Mistakes Inefficient Overall Candidates Image Misrepresentation Process Candidates Opting Out of Recruitment Process Health Care Advisory Board

Metrics of Success Physician Candidates Faculty & Staff Candidate Management System Best Practice

Professional Recruitment Staff Recruitment Relations Retention Professionalism Legal & Compliance

Recruiting Firms Contingency Retained Retainers Marketing Cost Payment Upon Signing Guarantee Local, Regional, National References