Gary Rogers Executive Director The OtterCares Foundation Laura Cranmer Senior Director, Global Engineering & Technology Development OtterBox Patrick Nelson Engineer II Mechanical OtterBox
One young & inspired mind can change the world! The OtterCares Foundation champions innovative education that inspires youth to become entrepreneurs & philanthropists who create lasting & impactful change in their communities.
The OtterCares Foundation Charitable arm of OtterBox Fund nonprofit organizations through grants Coordinate volunteer opportunities for Otter employees Heart and soul of Otter Products
OtterBox Innovator of protective solutions for leading global handheld manufacturers, wireless carriers and distributors, we’ve got technology covered! Otter Products is a global company with 1,000 employees, approaching $1 billion in sales Excellent community partner Employees given 24 hours of paid time off to volunteer
Corporate Philanthropy What is it? Why would a company participate in corporate philanthropy? What is the future of corporate philanthropy? How can this information benefit you?
Corporate Philanthropy Simple definition from Garypedia: the act of corporations donating a portion of profits or resources to charitable causes. Donations could include money, product, office space, equipment, and employee skills or talent. Terms: Corporate Giving, Corporate Philanthropy, Corporate Social Responsibility, Employee Volunteer Program (EVP)
Question of the Day Why would a company place value on philanthropic work in the community?
Contributions of Money Provide operating revenue Provide funding for research, education, or patient services Encourages others to contribute Can allow for innovation Is not always the most effective contribution Sometimes a short-term fix
Other Contributions Product/office space/equipment – fill a need – saves expense – allows resources to be applied to purpose Employee time/talent (volunteers) – fill a need – saves expense – allows resources to be applied to purpose – manpower – expertise – improve operations
Employee Volunteer Programs Benefits to nonprofit organizations – Cost effective – Can be long-term – Best practices – Innovation – Manpower – Talent – Improved relationship with donor company
Individual Health Benefits of Volunteering People who volunteer report feeling better – physically, mentally and emotionally 76% report volunteering has made them feel healthier 94% report that volunteering improves their mood 78% report that volunteering lowers their stress levels 95% report they are helping to make their community a better place 96% report that volunteering enriches their sense of purpose in life
Skill Development More than 75% of respondents report that volunteering has taught them about time management 64% report that volunteering with work colleagues has strengthened their relationships 87% report volunteering has developed their people and teamwork skills 75% report that volunteering helped them refine existing professional skills and build new ones 71% reported volunteering has provided them with job-related contacts and networking opportunities
Benefits from Employer Perspective 91% of Fortune 500 HR managers surveyed believe that contributing business skills or expertise to a nonprofit organization in a volunteer capacity can further develop an employee’s business skills 56% report this kind of volunteering is encouraged as part of their company’s development and training program.
Can You Measure Internal Impact of Employee Volunteer Programs? One of the most measurable impacts of company-sponsored EVP’s is on the attitudes, productivity and job satisfaction of company employees
Employee Competency and Retention Employers whose employees volunteer gain a more highly skilled workforce, with competency gains showing up at 14 to 17 percent as a direct result of volunteering Employees whose employers support their involvement in the community are more loyal to their employer and stay longer, reducing costs to recruit and train replacements
Improved rating among employees for their employer as an above average or one of the best places to work – From 57% to 63% Increased job satisfaction levels among all employees (even those that don’t volunteer) – From 62% to 64% And, even higher levels of job satisfaction among volunteer program participants – From 62% to 67% Results of Effective Company Sponsored EVP’s:
Results (continued) Increased positive word of mouth among employees about their employer among all employees – From 49% to 54% even higher among volunteer program participants – From 49% to 57% Higher retention rates for employees who participated in volunteer activities compared to those who did not
Bottom Line Companies rated as “the best to work for” received 1.9 more applications per post than average, offering a wider choice of candidates for each role Employee involvement in community activities increases a company’s brand recognition as well as the company’s awareness of community and consumer need, which pays off in both market and product development
Case Study - Sears Findings from a study of linkages between employee attitude, customer relations and sales included: – Improving employee attitudes by five points results in a 1.3 improvement in customer satisfaction – Improving customer satisfaction by 1.3 points produces a 0.5% improvement in revenue.
What is the future of corporate philanthropy?
Consumer Research 88% want to hear about Corporate Social Responsibility efforts 93% indicate when a company supports a cause, they have a more positive image of the company 90% more likely to trust and would be more loyal to company that backs a cause
Unmet Consumer Expectations 16% of respondents believe companies have made a significant positive impact on social and environmental issues 25% of respondents believe they can have a significant positive impact on social and environmental issues through purchasing decisions they make
Population Drivers of Corporate Philanthropy 92% of US population growth is attributed to minorities – many of whom identify as African American or Hispanic. With a combined buying power estimated to reach $23 trillion by 2015 this is no long a niche market segment – they are the new mainstream.
Who Else Cares About Corporate Philanthropy ? Millennials – the 1 st generation to grow up alongside cause marketing, number more than 80 million Americans and are the largest cohort the US has ever seen. Millennials, African Americans and Hispanics represent the new social impact consumers.
How Can You Benefit From Information Presented ? A company’s charitable giving activities can provide insight to help you find the right company. Are they sincere or are they pink washing? Do they care about employee development? Do they care about their community? Are they interested in social impact or general giving? Through volunteering, you can demonstrate many of the characteristics that many companies are looking for: Team player Community involved Leadership
To provide perspective on volunteering and why corporate philanthropy is important, please welcome: Laura Cranmer Senior Director, Global Engineering & Technology Development OtterBox Patrick Nelson Engineer II Mechanical OtterBox
REVIEW What is Corporate Philanthropy? Why would a company participate in corporate philanthropy? What is the future of corporate philanthropy? How can this information benefit you?