Unit 7 – European Destinations P3 Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors

Connector With the person next to you, discuss why you would want to go on holiday, where and how long for? What type of visitor would the destination you have spoken about not be suitable for?

Big Picture You will be learning about the aspects of appeal for European destinations. You will be researching a destination in order to carry out a presentation.

Outcomes ALL will understand the aspects of appeal for destinations MOST will be able to understand the appeal of certain destinations

Leisure destinations Beach resort Winter sports resort Countryside area City

Accessibility Transport options for UK market (air, sea, rail, road) Journey time Transfer time

Climate Hours of sunshine Temperature Rain/ snow Seasonal variations

Attractions Natural e.g. beach, sea, mountains, forests, lakes Built e.g. leisure parks, museums, art galleries

Cultural Lifestyle characteristics Signature food and drink Main religion and behavioural considerations for visitors Cultural events

Economic Availability of low-cost travel options Impact of rate of exchange Cost of staying in destination Perceived value for money

Types of visitors Solo travellers Couples e.g. young, empty nesters, retired Families e.g. with young children, with teenage children Groups e.g. by age, by event, by shared interest

Where in Europe!?

Paris – France! Working in small groups you are to put together a presentation on the appeal of Paris, a city destination. You should include maps, videos and music to make your presentation fun! Don’t forget to save websites that you use. You will give your presentation to the rest of the class.

Destination 2 – Lanzarote, Canary Islands Lanzarote's warm breezes and dry climate are perfect for days at the beach. Here you’ll find the largest aquarium in the Canaries, theme parks and memorable experiences such as a camel ride to the Fire Mountains to witness volcanic action. There’s also the aquapark and Guinate Tropical Park for amusement.

Some resources to help you http://www.firstchoice.co.uk/holidays/lanzarote-holidays/ http://www.discoverlanzarote.com/